Analyst Profile

Jennifer S. Beck

Jennifer S. Beck

VP & Gartner Fellow

17 years at Gartner ,  33 years IT industry


Roles and Responsibilities

Jennifer Beck serves digital marketing leaders, specializing in multichannel marketing across digital and offline channels. She offers advice to CMOs and CEOs on how to competitively position their companies, create and manage their brands, enter the digital arena and maximize marketing and sales investments. Jennifer has also developed a series of models and planning tools to help companies develop corporate identity and branding initiatives, growth blueprints, partner strategies, go-to-market programs, and more effective sales models. She keynotes Gartner conferences and presents at various industry venues.

Areas of Coverage

  • Digital Marketing

Jennifer S. Beck's Recent Gartner Activity

Latest Research

Background

Previous Experience

Jennifer is an industry veteran in both product and service marketing. Before joining Gartner, she held a series of creative and project management roles in marketing management and business development at Digital Equipment Corp. for the systems integration, consulting, outsourcing and customer service businesses.

Professional Background

Boston Zoological Society, Director, Marketing and Public Relations, 8 years
Digital Equipment Corp. , Worldwide Marketing Manager, Outsourcing, 15 years

Education

Graduate of American University in Washington, D.C., and Boston University

Languages


English
The language of business and marketing