Jennifer S. Beck
VP & Gartner Fellow
17 years at Gartner
33 years IT industry
Wilton, NH USA
Roles and Responsibilities
Jennifer Beck serves digital marketing leaders, specializing in multichannel marketing across digital and offline channels. She offers advice to CMOs and CEOs on how to competitively position their companies, create and manage their brands, enter the digital arena and maximize marketing and sales investments. Jennifer has also developed a series of models and planning tools to help companies develop corporate identity and branding initiatives, growth blueprints, partner strategies, go-to-market programs, and more effective sales models. She keynotes Gartner conferences and presents at various industry venues.
Areas of Coverage
- Digital Marketing
Jennifer S. Beck's Recent Gartner Activity
Toolkit: Digital Marketing Maturity Self-Assessment
Ten Things Marketing Needs From IT
Predicts 2015: Digital Marketers Will Monetize Disruptive Forces
Digital Marketing Predicts 2014
19 December 2013
The Gartner Digital Marketing Maturity Model: Where Do You Rank?
17 June 2014
On-Demand & Upcoming Webinars
Jennifer is an industry veteran in both product and service marketing. Before joining Gartner, she held a series of creative and project management roles in marketing management and business development at Digital Equipment Corp. for the systems integration, consulting, outsourcing and customer service businesses.
Boston Zoological Society, Director, Marketing and Public Relations, 8 years
Digital Equipment Corp. , Worldwide Marketing Manager, Outsourcing, 15 years
Graduate of American University in Washington, D.C., and Boston University
The language of business and marketing