Analyst Profile

Meike Escherich

Meike Escherich

Principal Research Analyst

18 years at Gartner ,  17 years IT industry
Exmouth United Kingdom


Roles and Responsibilities

Meike Escherich is a Principal Analyst on Gartner's Device team. Her core competencies are centered on market share and forecasts (for PCs, ultramobiles and phones). This includes expertise in methodology and data analysis, with a special focus on the EMEA region. As a native speaker, she is also the main analyst for market trends in Germany. She regularly publishes strategic advice on identifying market opportunities for device vendors and is heavily involved in creating and analyzing Gartner's Worldwide Consumer Surveys on device usage, buying preferences and user segmentation. She also leads Gartner's annual Hype Cycles for consumer devices. Other areas of expertise where she can advise both vendors and end users are BYOD/CYOD, sustainability (EU legislation, asset disposal), voice UIs on devices (including VPNs), mobile research methodologies and IT for the education market.

Areas of Coverage

  • PCs, Laptops & Handheld Devices

Background

Previous Experience

In 1997, Ms. Escherich joined Gartner's IT Services team as an analyst. In 2000, she moved into the Client Computing Group as Senior Analyst before becoming a member of the Consumer Markets team in 2010. Before joining Gartner, Ms. Escherich worked for three years as a financial analyst at Reuters in the U.K.

Professional Background

Reuters, Financial Analyst, 3 years

Education

B.A., Law
M.S., Clinical Psychology

Languages

English
German