The End of Data Governance As We Know ItEDT: 11:00 a.m. | PDT: 8:00 a.m. | GMT: 15:00 The CDO needs to change the understanding and role of data governance - and soon. Growing data complexity, with such things as IOT, algorithmic business and increased regulation, will force a more business-led, business relevant, and ethical information governance discipline. It's all about increased business value.
01 Sep 2016
The Six Styles of Customer AnalyticsEDT: 2:00 p.m. | PDT: 11:00 a.m. | GMT: 18:00 Customer analytics is a high priority for almost every organization, but organizations often get into the rut of thinking customer analytics is about segmentation strategies for acquisition, cross-sell and retention. Although valuable, in limiting their thinking to these segmentation strategies, organizations are missing opportunities, as some of the most innovative and significant customer experiences are driven by other types of customer analysis. Based on over a hundred different examples of customer analysis,