Trusted Information. Empowered People. Digital Leadership.

The most important gathering of senior information management leaders, this summit gives you the strategies and best practices for you to harness the power of today’s information assets. Learn how to unleash the potential of information-driven roles and deliver the trusted enterprise information your organization needs for digital business success. 

The Gartner Enterprise Information & Master Data Management Summit was designed for individuals in the following roles:
Discover how to:
  • Identify skill gaps, formalize leadership roles 
  • Shift the culture of your organization so that information is top-of-mind at all levels
  • Understand and address political challenges to your EIM program 
Enterprise Information Management
Discover how to:
  • Establish Information Governance on sound Bimodal IT principles
  • Identify and address information risks facing your organization
  • Ensure your organization has the right EIM roles and competencies in place to confidently face future challenges
Information Governance
Discover how to:
  • Create the right MDM foundations and extend these to address changing needs
  • Select the right MDM models for your enterprise
  • Position your MDM program for continuing success
Master Data Management
Discover how to:
  • Modernize your EIM architecture and infrastructure
  • Understand fast-moving trends such as Hadoop, cloud, data lakes and IoT and prepare your infrastructure foundations to exploit these 
Information Infrastructure & Architecture

What You Will Learn

  • Understand how the chief data officer role is evolving
  • Discover why trusted information and empowered individuals give the modern enterprise competitive advantage
  • Modernize your EIM architecture and infrastructure
  • Ensure key programs such as MDM are positioned for continuing success
  • Advance your information strategy and maturity, through agile information governance and stewardship
  • Understand fast-moving trends such as Hadoop, cloud, data lakes and IoT and prepare your infrastructure foundations to exploit these
  • Gain the latest insights on how organizations are using open data and new techniques for assessing the value of emerging information assets
  • Connect with senior information leaders from all industries and build your professional network

See what  attendees have said about what they learned

Features & Benefits

  • Gartner Analyst Sessions: Gartner analysts presenting select research, targeted to your priorities
  • Gartner Analyst One-On-One Meetings: Sit privately for 30 minutes with a Gartner analyst specializing in a topic you'd like to discuss
  • Analyst-User Roundtables: Hear how your colleagues from various industries tackle problems similar to yours.
  • End-User Case Studies: We invite a number of end users to personally present leading-edge case studies and answer questions.
  • Workshops: Intimate workshops provide an opportunity to drill down on specific "how to" topics in a small group environment
  • Exhibitor Access: Exclusive access to select exhibitors to make informed decisions.
  • Solution Provider Sessions: Sponsor-led sessions feature some of the market's most fascinating solutions. 
  • Face-To-Face Sponsor Meetings: Discuss your technology requirements with qualified solution providers
  • Group Rate Discount: Maximize your learning by attending as a group
  • Network With Peers: Hundreds of senior business and IT leaders will convene to interact and share their knowledge and objectives

Learn more about our exclusive session types.

What's Included

Frequently Asked Questions

Get answers to your questions here



Our 2016 agenda will feature comprehensive tracks to drill down on your hottest EIM topics based on your role, experience level and key focus. 

2016 Tracks

A. Leverage Information as an Asset
B. Build an Information-Centric Organization
C. Renovate the Technology Landscape
D. Advance the State of Master Data Management
E. Chief Data Officer Program

Curious what we will be covering at the Summit?  View the 2016 Agenda at a Glance.

Hot Topics Covered in 2016

  • Digital Information Strategy
  • Data Quality
  • Agile Information Governance
  • Information Management and IoT
  • Multi-domain MDM
  • Information as an Asset
  • Information Infrastructure Management

Session Types

  • Keynotes
  • End-user case studies
  • Ask the Analyst
  • Analyst one-on-one
  • Analyst-user roundtables
  • Workshops and tutorials
  • Solution provider sessions
  • Show floor theaters
This is my second year at the conference. Both have been excellent presenting up-to-date revelations around MDM and data governance and have already had positive impacts.

- Mark McNamee, Sr Manager EIM, Hanesbrands

We are forming our governance strategy and this conference has given me lots of great ideas! Would highly recommend it.

- Jennifer Leonardi, Associate Mgr Enterprise BI Systems, Regeneron

This event allows me to go back to my company and provide recommendations with confidence that what we are doing is in line with best practices.

- Niah Henry, Master Data Administrator, KapStone Paper and Packaging

Optimize Your Attendance

You'll be able to add these Gartner exclusives to your agenda:

  • Admission to all keynote sessions
  • One 30 minute Gartner analyst one-on-ones
  • Analyst-user roundtables
  • Workshops
  • End-user case studies
  • Solution provider showcase
  • Evening receptions
  • Breakfast, lunch and snacks

Sign-up to be among the first to recieve our 2016 Agenda


Meet the Solution Providers at the Forefront of Information Management

The Gartner Enterprise Information & Master Data Management will help you develop a "short list" of technology and service providers who can meet your particular needs. You'll receive exclusive access to some of the world's leading technology and service providers in a variety of settings.

  • Learn more about the exhibitor experience. 
  • Contact us to learn more about opportunities to exhibit. 




Become an Exhibitor

Take your place among technology's key players
Join us now

Exhibitor Interactions

Read more about how you can interact with our exhibitors

Venue & Travel

InterContinental London - The O2 | London, UK.


Special Gartner Hotel Room Rate
A limited number of rooms have been held at the InterContinental – London The O2 Hotel, for attendees of the Gartner Enterprise Information & Master Data Management Summit. 

There are two special promotional Gartner rates available: 

  • Superior Room -  £195 per night (Includes Breakfast)
  • Club Room - £245 per night (Includes Breakfast)
  • Club Suite - £345 per night (Includes Breakfast)

All bedrooms are subject to availability at time of request and exclude VAT.

To reserve a room please either click on the web link -

Alternatively you can contact us either via telephone on +44 (0)208 463 6868 or e-mail your request to, quoting the promotion code GAR (BI, EIMDM) 

Reservation Office opening times are: Monday to Friday between 08:00 - 20:00 (London Time). Closed on weekends.

Alternative Hotel Recommendations

Please note that Gartner does not hold preferential rates at these hotels

Hilton Canary Wharf
South Quay 
Marsh Wall 
London E14 9SH 

A 5-minute walk from Canary Wharf Tube Station and one stop from North Greenwich on the Jubilee Line 

Aloft London Excel
One Eastern Gateway 
Royal Victoria Dock 
London E16 1FR 

A short walk to the Emirates Airline, and a 5 minute walk to the Intercontinental  

Park Plaza Westminster Bridge London
200 Westminster Bridge Rd 
London SE1 7UT 

A short walk to Waterloo Station and 15 minute journey on the Jubilee Line to North Greenwich

InterContinental London - The O2
Waterview Drive
London, United Kingdom - SE10 0TW

A Note About Accomodations

Gartner has been made aware that a service provider called Exhibition Housing Management has contacted a number of individuals who are attending our conference to offer hotel reservation services. Exhibition Housing Management does not represent Gartner, nor have we authorized them to contact attendees on our behalf. 
Learn more