• Data Driven marketing  - marketing conference

    2017 Agenda Available!

    Covering your biggest priorities: content, multichannel, data & analytics, martech and more.

    View the agenda
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Marketers Take the Lead: Managing Change, Risk & Opportunity in the Era of the Empowered Customer

This conference provides the insights senior marketing leaders need to deliver results in a fast-paced environment. Cut through the hype and get unbiased, actionable advice on the trends, tools, technologies and techniques you need to master your craft. Click here to see how the conference addresses some of the biggest challenges marketers face today.

Gartner Digital Marketing Conference is designed for individuals in the following roles:
Roles Include:
  • Chief Marketing Officer
  • Chief Marketing Technologist
  • Chief Digital Officer
  • SVP Marketing
  • VP or Director of Marketing
  • VP Marketing Innovation
  • VP or Director of Social Marketing 
  • VP or Director of Mobile Marketing
Marketing Leaders
Roles Include:
  • VP Marketing Analytics
  • VP AdTech
  • Marketing Analyst
Marketing Analytics Leaders
Roles Include:
  • Chief Customer Officer
  • VP Customer Experience
  • VP Digital Commerce
  • Head of Digital Commerce
  • VP Commerce Marketer
  • VP Social Commerce
  • VP Mobile Commerce
Customer Experience & Commerce Leaders
Roles Include:
  • VP Multichannel Marketing
  • Brand Manager
  • VP Marketing Ops
  • VP MarComm
  • VP Media Planning
  • VP Product Marketing
Multichannel Marketing Leaders

What You Will Learn


  • Learn how marketers are advancing their strategies with data and analytics
  • Build your MarTech strategy, stack and roadmap for success today and tomorrow
  • Design, execute and measure CX to improve results at each phase in the customer journey
  • Utilize benchmarks and best practices to plan a performance-based marketing budget
  • Design your marketing organization to embrace change and operate with speed and agility
  • Learn how to B2B companies use account based marketing to grow lifetime customer value
  • Determine if you need a DMP and how to select and get the most out of the platform
  • Use value based segmentation to target the right customers and deliver business results
  • Learn how leading organizations use mobile technology and behavior to deliver a connected CX
  • Apply full-funnel marketing analytics and attribution to maximize marketing effectiveness
  • Explore the revolution in media measurement and how it will change the future of advertising
  • Understand the marketing agency landscape and how to maximize agency impact
  • Learn the tools and techniques to build and manage a content supply chain
  • Find out what marketers can learn from Hollywood about storytelling
  • Enhance the power of your brand by aligning it to purpose and social impact
  • Plan for IOT and the real challenges and opportunities it presents to marketing
  • Demystify digital disruptors—bots and VPAs—and learn to use them to your advantage

Features & Benefits


  • Gartner analyst sessions
  • Analyst-user roundtables
  • Real-world success stories
  • Exhibitor access at the Solution Showcase
  • Solution provider sessions
  • Face-to-face sponsor meetings
  • Group Rate Discount

     

Frequently Asked Questions



Agenda

Our 2017 agenda features tracks covering your biggest marketing challenges and priorities including data and analytics, CX, multichannel and martech. 

2017 Tracks

A. Differentiate With a Customer-First Mindset
B. Orchestrate Multichannel Strategies for Growth
C. Leverage Technology for Marketing Advantage

Spotlight Sessions: Ground Your Marketing Strategy in Data and Analytics

2017 Hot Topics

  • Customer experience strategy & design
  • Personas & segmentation strategies
  • Data-driven CX & marketing
  • Marketing budgets & benchmarks
  • Account-based marketing
  • Ad strategy & effectiveness
  • Marketing innovation
  • Content marketing
  • Customer journey mapping & analytics
  • Choosing the right service providers
  • Building your MarTech stack
  • Marketing attribution & end-to-end measurement
  • Dashboards & data management platforms
  • Multichannel marketing


Exhibitors

Meet the Solution Providers at the Forefront Digital Marketing

The Gartner Digital Marketing Conference will help you develop a "short list" of digital and service providers who can meet your particular needs. You'll receive exclusive access to some of the world's leading marketing and service providers in a variety of settings.
 

  • Contact us to learn more about opportunities to exhibit.

 

Premier


Platinum


Silver


Become an Exhibitor


Take Your Place Among Marketing's Key Players
Join us now

 

Exhibitor Interactions


Read more about how you can interact with our exhibitors

Venue & Travel

San Diego, CA

Venue

San Diego Marriott Marquis & Marina
333 W Harbor Drive
San Diego, CA 92101

Marriott Marquis San Diego Marina
333 West Harbor Drive
San Diego, CA, United States - 92101


Accommodations

Gartner is pleased to offer a limited block of hotel rooms for attendees of the Gartner Digital Marketing Conference at the San Diego Marriott Marquis & Marina at the price of $299 per night plus applicable taxes. Please note, this rate is only available for a limited time (hotel cut off is April 10, 2017).

To book your reservation, please contact the hotel directly at (619) 234-1500 and reference the “Gartner Digital Marketing Conference” to receive the discounted rate. You can also book online by clicking here.

Government Rates


There are a limited number of government rate rooms available at the San Diego Marriott Marquis & Marina. These rooms are for U.S. government officials and military travelers that require the federal per diem lodging rate. A valid US Government or Military ID will be required at check-in upon arrival. Please call the Marriott directly at (619) 234-1500 for more information.

Accommodations & Privacy Advisory


Gartner has been made aware that service providers, such as Exhibition Housing Management, have contacted a number of individuals who are attending our conference to offer hotel reservation services and/or sell copies of the confidential attendee list. 
Please note that Gartner has NOT authorized them, or anyone else, to contact attendees on our behalf, nor does Gartner share/sell attendee contact information to anyone. 
Learn more on how to protect yourself from scamming attempts.