"This is one of the industry’s best marketing events! Great content and insights, and the networking with analysts and peers has validated my thinking, but also given me many new ideas to consider." - Kim Gibbons, CMO, NetNumber
Marketers Take the Lead: Managing Change, Risk & Opportunity in the Era of the Empowered Customer
The Gartner Digital Marketing Conference provides the insights senior marketing leaders need to deliver results in a fast-paced environment. Cut through the hype and get unbiased, actionable advice on the trends, tools, technologies and techniques you need to master your craft.
Gartner Digital Marketing Conference is designed for individuals in the following roles:
Chief Marketing Officer
Chief Marketing Technologist
Chief Digital Officer
VP or Director of Marketing
VP Marketing Innovation
VP or Director of Social Marketing
VP or Director of Mobile Marketing
VP Marketing Analytics
Marketing Analytics Leaders
Chief Customer Officer
VP Customer Experience
VP Digital Commerce
Head of Digital Commerce
VP Commerce Marketer
VP Social Commerce
VP Mobile Commerce
Customer Experience & Commerce Leaders
VP Multichannel Marketing
VP Marketing Ops
VP Media Planning
VP Product Marketing
Multichannel Marketing Leaders
What You Will Learn
Learn how marketers are advancing their strategies with data and analytics
Build your MarTech strategy, stack and roadmap for success today and tomorrow
Design, execute and measure CX to improve results at each phase in the customer journey
Utilize benchmarks and best practices to plan a performance-based marketing budget
Design your marketing organization to embrace change and operate with speed and agility
Learn how to B2B companies use account based marketing to grow lifetime customer value
Learn how leading organizations use mobile technology and behavior to deliver a connected CX
Apply full-funnel marketing analytics and attribution to maximize marketing effectiveness
Explore the revolution in media measurement and how it will change the future of advertising
Understand the marketing agency landscape and how to maximize agency impact
Learn the tools and techniques to build and manage a content supply chain
Plan for IOT and the real challenges and opportunities it presents to marketing
Demystify digital disruptors—bots and VPAs—and learn to use them to your advantage
Features & Benefits
Gartner analyst sessions
Real-world success stories
Exhibitor access at the Solution Showcase
Solution provider sessions
Face-to-face sponsor meetings
Group Rate Discount
Our 2018 agenda is not finalized yet. To get an idea of the type of content you can expect to see in the meantime, check out these materials from last year's conference, where we covered top marketing priorities including data and analytics, CX, multichannel and martech:
Spotlight Sessions: Ground Your Marketing Strategy in Data and Analytics
2017 Hot Topics
Customer experience strategy & design
Personas & segmentation strategies
Data-driven CX & marketing
Marketing budgets & benchmarks
Ad strategy & effectiveness
Customer journey mapping & analytics
Choosing the right service providers
Building your MarTech stack
Marketing attribution & end-to-end measurement
Tap into our unique combination of marketing depth and digital expertise to move your business forward in today’s evolving marketing landscape.Our team of experts are tried and tested marketing pros, including former CMOs and senior agency leaders. Get practical, actionable insight—so you can make key decisions faster, and with more confidence.
About Gartner Analysts
Director, Conference Chair
Experts in their field!
A team of seasoned digital marketing pros — backed by 950 analysts who understand technology like nobody's business!
Stay ahead of the curve!
Our exposure to marketing executives across 13,000 client organizations globally gives us unrivaled perspective on digital trends.
Get smarter in your role!
Our independent, objective research carries boardroom-level authority and mindshare.
Meet the Solution Providers at the Forefront of Digital Marketing
The Gartner Digital Marketing Conference will help you develop a "short list" of digital and service providers who can meet your particular needs. You'll receive exclusive access to some of the world's leading marketing and service providers in a variety of settings.
Contact us to learn more about opportunities to exhibit.
Manchester Grand Hyatt San Diego
One Market Place
United States -
Special Gartner Hotel Room Rate:
Please note: Gartner will be reserving a limited block of rooms at the Manchester Grand Hyatt at a discount rate. Please check back for updates as they become available and the room block opens.
There will be a limited number of government rate rooms available at the Manchester Grand Hyatt. These rooms are for U.S. government officials and military travelers that require the federal per diem lodging rate. A valid US Government or Military ID will be required at check-in upon arrival. Please call the Hyatt directly at 619-232-1234 for more information.
Accommodations & Privacy Advisory
Gartner has been made aware that service providers, such as Exhibition Housing Management, have contacted a number of individuals who are attending our conference to offer hotel reservation services and/or sell copies of the confidential attendee list.
Please note that Gartner has
NOT authorized them, or anyone else, to contact attendees on our behalf, nor does Gartner share/sell attendee contact information to anyone.
Learn more on how to protect yourself from scamming attempts.