Marketers Take the Lead: Managing Change, Risk & Opportunity in the Era of the Empowered Customer
This conference provides the insights senior marketing leaders need to deliver results in a fast-paced environment. Cut through the hype and get unbiased, actionable advice on the trends, tools, technologies and techniques you need to master your craft.
Gartner Digital Marketing Conference is designed for individuals in the following roles:
Chief Marketing Officer
Chief Marketing Technologist
Chief Digital Officer
VP or Director of Marketing
VP Marketing Innovation
VP or Director of Social Marketing
VP or Director of Mobile Marketing
VP Marketing Analytics
Marketing Analytics Leaders
Chief Customer Officer
VP Customer Experience
VP Digital Commerce
Head of Digital Commerce
VP Commerce Marketer
VP Social Commerce
VP Mobile Commerce
Customer Experience & Commerce Leaders
VP Multichannel Marketing
VP Marketing Ops
VP Media Planning
VP Product Marketing
Multichannel Marketing Leaders
What You Will Learn
Learn how marketers are advancing their strategies with data and analytics
Build your MarTech strategy, stack and roadmap for success today and tomorrow
Design, execute and measure CX to improve results at each phase in the customer journey
Utilize benchmarks and best practices to plan a performance-based marketing budget
Design your marketing organization to embrace change and operate with speed and agility
Learn how to B2B companies use account based marketing to grow lifetime customer value
Determine if you need a DMP and how to select and get the most out of the platform
Use value based segmentation to target the right customers and deliver business results
Learn how leading organizations use mobile technology and behavior to deliver a connected CX
Apply full-funnel marketing analytics and attribution to maximize marketing effectiveness
Explore the revolution in media measurement and how it will change the future of advertising
Understand the marketing agency landscape and how to maximize agency impact
Learn the tools and techniques to build and manage a content supply chain
Find out what marketers can learn from Hollywood about storytelling
Enhance the power of your brand by aligning it to purpose and social impact
Plan for IOT and the real challenges and opportunities it presents to marketing
Demystify digital disruptors—bots and VPAs—and learn to use them to your advantage
Features & Benefits
Gartner analyst sessions
Real-world succcess stories
Exhibitor access at the Solution Showcase
Solution provider sessions
Face-to-face sponsor meetings
Group Rate Discount
Frequently Asked Questions
Our 2017 agenda features tracks covering your biggest marketing challenges and priorities including data and anlytics, CX, multichannel and martech.
A. Differentiate With a Customer-First Mindset
B. Orchestrate Multichannel Strategies for Growth
C. Leverage Technology for Marketing Advantage
Spotlight Sessions: Ground Your Marketing Strategy in Data and Analytics
2017 Hot Topics
Customer experience strategy & design
Personas & segmentation strategies
Data-driven CX & marketing
Marketing budgets & benchmarks
Ad strategy & effectiveness
Customer journey mapping & analytics
Choosing the right service providers
Building your MarTech stack
Marketing attribution & end-to-end measurement
Dashboards & data management platforms
Not just research analysts, but successful marketing practitioners. Tap into our unique combination of marketing depth and digital expertise to move your business forward in today’s evolving marketing landscape. Our team of experts are tried and tested marketing pros, including former CMOs and senior agency leaders.
Meet the Solution Providers at the Forefront Digital Marketing
The Gartner Digital Marketing Conference will help you develop a "short list" of digital and service providers who can meet your particular needs. You'll receive exclusive access to some of the world's leading marketing and service providers in a variety of settings.
Contact us to learn more about opportunities to exhibit.
Become an Exhibitor
Take Your Place Among Marketing's Key Players
Join us now
Read more about how you can interact with our exhibitors
Venue & Travel
San Diego, CA
San Diego Marriott Marquis & Marina
333 W Harbor Drive
San Diego, CA 92101
Marriott Marquis San Diego Marina
333 West Harbor Drive
United States -
Gartner is pleased to offer a limited block of hotel rooms for attendees of the Gartner Digital Marketing Conference at the San Diego Marriott Marquis & Marina at the price of $299 per night plus applicable taxes.
To book your reservation, please contact the hotel directly at (619) 234-1500 and reference the “Gartner Digital Marketing Conference” to receive the discounted rate. You can also book online by clicking here.
There are a limited number of government rate rooms available at the San Diego Marriott Marquis & Marina. These rooms are for U.S. government officials and military travelers that require the federal per diem lodging rate. A valid US Government or Military ID will be required at check-in upon arrival. Please call the Marriott directly at (619) 234-1500 for more information.
Accommodations & Privacy Advisory
Gartner has been made aware that service providers, such as Exhibition Housing Management, have contacted a number of individuals who are attending our conference to offer hotel reservation services and/or sell copies of the confidential attendee list.
Please note that Gartner has
NOT authorized them, or anyone else, to contact attendees on our behalf, nor does Gartner share/sell attendee contact information to anyone.
Learn more on how to protect yourself from scamming attempts.