Last Updated 22 June 2005
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Director, Business Unit Marketing |
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Responsibilities:
- Lead, and manage a team of market-driven professionals to design marketing programs and execute strategic and tactical initiatives for the business unit.
- Lead marketing programs for launches of new products and alliances, strategic initiatives, and product re-positioning.
- Lead tracking programs to establish and measure success metrics for continuous assessment of marketing effectiveness.
- Perform oversight of marketing research and product management, to coordinate strategy development and product launches.
- Collaborate with the business unit partners to create actionable marketing plans.
- Develop and execute marketing programs that drive business unit client acquisition and retention.
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Qualifications:
- BA required, Master preferred.
- 10+ previous years work experience in a market organization for large enterprises, preferably in the technology industry.
- Experience working for a leading business to research and advisory, information services, media or consulting firm.
- Extensive experience managing global marketing programs and teams.
- Ability to collaborate with a business unit and devise marketing strategies, write marketing plans and then execute on those plans on time and within budget.
- Direct marketing background with proven results in generating demand and converting leads into revenue.
- Excellent management skills to lead a team of marketing managers and guide agencies to successful executions of creative and campaigns.
- Excellent communication and presentation skills to liaise with business unit leaders and marketing managers as well as with senior leadership team.
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Gartner is an Equal Opportunity Employer. |
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