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Customer Relationship Management
Topic-related Hype Cycles:
Hype Cycle for B2C CRM Technologies, 2005
22 July 2005
Select your business-to-consumer customer relationship management technologies, such as customer data integration and customer experience management, based on their potential customer and financial benefits, as well as your risk tolerance.
Hype Cycle for B2B CRM Technologies, 2005
30 June 2005
Customer relationship management is no longer a "one size fits all" solution: Business customers and consumers have differing needs that require different technology capabilities. This Hype Cycle explores business-to-business CRM technologies and strategies.
Hype Cycle for CRM Customer Service and Support, 2005
23 June 2005
Customer service is evolving as a subtle arm of marketing to reinforce brand loyalty. The most-critical systems will identify the unique customer attributes and customer intentions, and will guide the appropriate processes for that customer interaction.
Hype Cycle for CRM Marketing Applications, 2005
16 June 2005
Marketing may be the last business function to embrace technology and automation, but its time has arrived. As more marketing organizations evaluate solutions and tools to improve marketing strategies and processes, they must be aware of the maturity of different technologies and applications.
Hype Cycle for CRM Sales, 2005
9 June 2005
On-demand sales continue to be at the Peak of Inflated Expectations. Voice recognition for sales representatives may change the future of sales force automation, while price management software continues to gain more visibility.
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