A Marketing Analytics Framework for CMOs


Archived Published: 29 February 2012 ID: G00231661

Analyst(s):

Not a Gartner Client?

Want more research like this?
Learn the benefits of becoming a Gartner client.

contact us online

Summary

CMOs require insights into a large number of complex marketing processes to make key decisions about execution and operations. A marketing insight team is required to build the analytical framework that drives useful insights for CMOs and marketing leaders.

Table of Contents

  • Analysis
    • CMOs Need Information and Insight
      • Execution
      • Operations
      • Analytical Support for the CMO
      • Sources of Information
      • Analytical Capabilities
      • CMO Dashboard
  • Recommended Reading
© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Free Research

Discover what 12,000 CIOs and Senior IT leaders already know.

Free Access

Why Gartner

Gartner delivers the technology-related insight you need to make the right decisions, every day.

Find out more