Not a Gartner Client?
Want more research like this?
Learn the benefits of becoming a Gartner client.
CMOs require insights into a large number of complex marketing processes to make key decisions about execution and operations. A marketing insight team is required to build the analytical framework that drives useful insights for CMOs and marketing leaders.
Table of Contents
CMOs Need Information and Insight
- Analytical Support for the CMO
- Sources of Information
- Analytical Capabilities
- CMO Dashboard
- CMOs Need Information and Insight