ID Number: G00239752



Hype Cycle for Digital Marketing
19 October 2012
 
Adam Sarner   Bill Gassman   Andrew Frank  

Digital marketers are changing their customer relationships and marketing operations as new technologies emerge. Gartner's Hype Cycle for Digital Marketing helps you keep up with the pace of technological changes.




Price: US$1,995.00

Pages: 10











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Table of Contents

Contents
  • Analysis
    • What You Need to Know
    • The Hype Cycle
      • Where to Look for an Advantage
    • The Priority Matrix
    • On the Rise
      • Persona Management
      • Commerce Everywhere
      • Data Management Platforms (Advertising)
      • Tag Management
      • Emotion Detection
      • Internet of Things
    • At the Peak
      • Campaign Management SaaS
      • Marketing Mix Modeling
      • Online Channel Optimization
      • Big Data
      • Gamification
      • Privacy Management Tools
      • Social CRM: Social Marketing
      • Mobile Coupons
      • Marketing Performance Management
      • Social Analytics
      • Social Commerce
      • Augmented Reality
      • In-App Advertising
      • Online Advertising Data Exchanges
      • Predictive Campaign Analytics
      • Loyalty Marketing
      • Multichannel Campaign Management
    • Sliding Into the Trough
      • Real-Time Bidding (Advertising)
      • Cloud Computing
      • Event-Triggered Marketing
      • Addressable TV Advertising
      • Online Product Recommendation Engines
      • 2D Bar Code Marketing
      • A/B Testing Online
    • Climbing the Slope
      • Campaign Segmentation
      • Mobile Advertising
      • Marketing Service Providers
      • Idea Management
    • Entering the Plateau
      • Web Analytics
      • Community Reviews
    • Off the Hype Cycle
      • Game Advertising
    • Appendixes
      • Hype Cycle Phases, Benefit Ratings and Maturity Levels
  • Recommended Reading
Tables
Table 1.
Hype Cycle Phases
Table 2.
Benefit Ratings
Table 3.
Maturity Levels
Figures
Figure 1.
Hype Cycle for Digital Marketing, 2012
Figure 2.
Priority Matrix for Digital Marketing, 2012




© 2012 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.




Resource Id: 2206916