ID Number: G00245428



Forecast: Mobile Advertising, Worldwide, 2009-2016
21 November 2012
 
Stephanie Baghdassarian   Andrew Frank  

Revenue from global mobile advertising will grow roughly 400% between 2011 and 2016, reaching $24.6 billion. Mobile advertising should be integrated into advertisers' overall marketing campaigns in order to target their audience in very specific ways through their smartphones and/or tablets.




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Table of Contents

Contents
  • Assumptions
  • Forecast Data
  • Analysis
  • Forecast Methodology
    • Top-Level Revenue
    • Types of Advertising
    • Regional Split
  • Recommended Reading
Tables
Table 1.
Mobile Advertising Revenue by Type, Worldwide, 2009-2016 (Millions of Dollars)
Table 2.
Mobile Advertising Revenue by Region, Worldwide, 2009-2016 (Millions of Dollars)
Figures
Figure 1.
Mobile Advertising Revenue by Type, Worldwide, 2009-2016 (Millions of Dollars)
Figure 2.
Mobile Advertising Revenue, Regional Market Share, 2011 and 2016




This document is published in the following Dataquest Market Insights:
 
Mobile Communications Worldwide
Consumer Services Worldwide




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Resource Id: 2247015