IT Glossary



Advocacy Marketing

Advocacy marketing is a discipline for activating a brand’s advocates with unprecedented scale over the social Web. When advocacy marketing is enabled with digital techniques and advocate stories, then endorsements and recommendations are amplified to potentially millions of people, given the exponential nature of social networks. Advocacy marketing has been used effectively to acquire new customers but is now actively being used in loyalty and retention initiatives.


Become a Client

Call us now at:

+1 800-213-4848

or

Contact us online 

Free Research
Discover what 12,000 CIOs and Senior IT leaders already know.
Free Access

Stay Informed About New Special Reports