IT Glossary



Average Selling Price (ASP)

The average selling price (ASP) is the typical “street” price of any product. In Gartner communications research, it generally refers to the typical price of a mobile phone.


Become a Client

Talk to Gartner now and learn the benefits of becoming a Gartner client.

Contact us Today
Free Research
Discover what 12,000 CIOs and Senior IT leaders already know.
Free Access