IT Glossary



Customer Relationship Management (CRM)

CRM - Customer Relationship ManagementCustomer relationship management (CRM) is a business strategy that optimizes revenue and profitability while promoting customer satisfaction and loyalty. CRM technologies enable strategy, and identify and manage customer relationships, in person or virtually. CRM software provides functionality to companies in four segments: sales, marketing, customer service and digital commerce.


Customer Relationship Management Software Buyers Prioritize Sales Force Automation, According to 2013 Study.

Summary
Article Name
CRM - Customer Relationship Management
Gartner, Inc.
Description
Customer relationship management (CRM) software addresses customer life cycle management business processes.

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