CMOs and digital marketing leaders are under pressure to engage individuals on increasingly fragmented and unpredictable terms, driving the need for a common pool of profile data, analytics, workflow and content resources enabled by a digital marketing hub.
Voice-of-customer tools enable marketers to collect, analyze and act on data to enhance customer experiences. Our research discusses representative vendors in this and five other related product categories.
Measuring aspects of your business, marketplace, customers and partners is more important than ever. Well-designed metric frameworks, yardsticks and communication mechanisms can avoid the many pitfalls that lea ...
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