Customer analytics is not just about segmentation strategies for acquisition, cross-sell and retention. Executives responsible for customer strategy or analysis should also learn from thought leaders in multiple industries about other styles of analysis.
The increasing numbers of sensors, devices, beacons and other connected devices that make up the IoT bring significant data integration challenges. This note will help integration and information leaders take account of the escalating need for data integration.
Maybe you're trying to gain business involvement for a specific CRM initiative. Or you're trying to get your organization to adopt mobile and social CRM capabilities on a wider scale across different business functions. Or you're trying to convince your colleagues in the business to be "partners" in investing in an enterprise CRM application strategy. It's not easy, it can't be "driven" and there's no single solution. However, there are a number of techniques that can be used to influence and lead change.
Trust is the foundation of all personal and business transactions. But who can you trust in digital business, with its endless connections and constantly shifting configurations? Trust is hard enough when it's personal, but how do you trust and be trusted when dealing with a multitude of people, businesses and things? Architecting for trust may be the most tangible contribution a CIO can make to the digital business.