Customer analytics is not just about segmentation strategies for acquisition, cross-sell and retention. Executives responsible for customer strategy or analysis should also learn from thought leaders in multiple industries about other styles of analysis.
There are five distinct classes of SaaS-based, application-performance-monitoring functionality. I&O leaders should evaluate the appropriateness of each class to their enterprises' application portfolios differently.
The data loss prevention (DLP) market is a hot topic. Data breaches are happening globally, and grown in magnitude each day. Organizations need to react quickly in order to combat attacks that gain access to and leak sensitive information, and they need to comply with rapidly changing regulatory involvement. Technology providers are developing stronger, more automated solutions that will enable the enterprise to fight against the growing number and sophistication of attackers through integration and organics and through acquisitions.
Personal cloud services are largely used at work by IT users in place of legacy IT technology. Organizations face security and compliance challenges, but increasingly must address a growing demand for modern workplaces. IT users want modern productivity tools to get their jobs done more effectively. Enterprise file sync and sharing (EFSS) technology is evolving and the market is consolidating, but is still fragmented, posing difficult investment decisions.