Enterprises must innovate with a range of technologies and transform the business at speed. This special report collects research on developing and scaling an enterprise bimodal capability to enable exploratory, innovative responses.
Maybe you're trying to gain business involvement for a specific CRM initiative. Or you're trying to get your organization to adopt mobile and social CRM capabilities on a wider scale across different business functions. Or you're trying to convince your colleagues in the business to be "partners" in investing in an enterprise CRM application strategy. It's not easy, it can't be "driven" and there's no single solution. However, there are a number of techniques that can be used to influence and lead change.