Gartner's top 10 trends will drive the future of the intelligent digital mesh. Enterprise architecture and technology innovation leaders must prepare for the impacts of these disruptive trends on people, businesses and IT departments, and determine how they can provide competitive advantage.
Digital business platforms empower flexible and dynamic digital business. To architect a digital business platform, CIOs must guide their business and IT peers to take a business-driven, outside-in approach.
Maybe you're trying to gain business involvement for a specific CRM initiative. Or you're trying to get your organization to adopt mobile and social CRM capabilities on a wider scale across different business functions. Or you're trying to convince your colleagues in the business to be "partners" in investing in an enterprise CRM application strategy. It's not easy, it can't be "driven" and there's no single solution. However, there are a number of techniques that can be used to influence and lead change.