Business and IT leaders are boosting investment in advanced analytics, which can address business problems and provides business benefits far beyond conventional BI. We provide perspective into this complex, fast-moving field by breaking it down into seven key chapters.
Eighty-Six percent of companies expect to operate as digital businesses in the next five years. However, significant gaps exist in the readiness of supply chain organizations to support this goal. Leading supply chains are not standing still, with most planning a 50% increase in their team contribution to the digital business goal.
Maybe you're trying to gain business involvement for a specific CRM initiative. Or you're trying to get your organization to adopt mobile and social CRM capabilities on a wider scale across different business functions. Or you're trying to convince your colleagues in the business to be "partners" in investing in an enterprise CRM application strategy. It's not easy, it can't be "driven" and there's no single solution. However, there are a number of techniques that can be used to influence and lead change.