Business and IT leaders are boosting investment in advanced analytics, which can address business problems and provides business benefits far beyond conventional BI. We provide perspective into this complex, fast-moving field by breaking it down into seven key chapters.
Maybe you're trying to gain business involvement for a specific CRM initiative. Or you're trying to get your organization to adopt mobile and social CRM capabilities on a wider scale across different business functions. Or you're trying to convince your colleagues in the business to be "partners" in investing in an enterprise CRM application strategy. It's not easy, it can't be "driven" and there's no single solution. However, there are a number of techniques that can be used to influence and lead change.
Trust is the foundation of all personal and business transactions. But who can you trust in digital business, with its endless connections and constantly shifting configurations? Trust is hard enough when it's personal, but how do you trust and be trusted when dealing with a multitude of people, businesses and things? Architecting for trust may be the most tangible contribution a CIO can make to the digital business.