Social networking in insurance – is it a fad or a serious new customer channel? In this presentation we will discuss the various facets of social media, their general purpose and potential impact on the insurance industry. We will highlight some of the recent case studies and share Gartner’s research findings how insurers can embrace social media both internally for the collaboration between employees as well as externally for the communication with customers, agents or brokers.
Topics Discussed
Gartner analysts discussed with participants the following topics:-
- Segmentation and general purpose of social media
- Case studies about the usage of social media in the insurance industry
- Suggested approach to social networking in insurance
Listen and Learn
Send questions or concerns about teleconferences to atc.registration@gartner.com
Recording or duplicating teleconferences is prohibited. ©
Recording or duplicating teleconferences is prohibited. ©
