Every moment of every day, our organizations have the opportunity to define and deliver the experiences that make our customers loyal and profitable. Whether embedding analytics into business processes; building relationships in virtual communities or leveraging the unique capabilities of every customer touch point while maintaining brand consistency, the evolution of both corporate and consumer IT markets is increasing the diversity and complexity of delivering this value. With competitive pressure and the benefits of successful innovation ever higher, it is more important than ever for companies to understand the full range of possibilities - and which will deliver the most value.

As the leading independent provider of research and analysis on the IT industry, the Gartner Customer Relationship Management Summit offers marketing, sales, and service decision makers independent; realistic understanding of how their business strategies will be influenced by, and can take advantage of, the evolution of IT. For IT strategists and project managers, this conference delivers Gartner's unparalleled breadth and depth of coverage across the necessary IT capabilities such as data integration and analysis, systems architecture and business process alignment, and vendor selection and negotiation strategies.