Benefits of Attending

Attending the Gartner Customer Relationship Management Summit will give you:

Insight on the hot topics business and IT executives care about:

• The creation and measurement of critical business processes in marketing, sales and service.
• Emerging capabilities and best practices in the contact center, field and e-commerce channels.
• The collection, management and use of customer data.
• The impact of on-demand and outsourcing on the provision of IT solutions.
• The disruptive innovations that enterprises need to start planning for now.

The opportunity to discuss best practices and network with:

• Gartner analysts and guest speakers
• Peers from other organizations
• Executives and thought leaders from the most important technology providers in the CRM space.

Who Should Attend

Business Executive:

• CEOs and executives responsible for defining customer relationship strategies.
• CRM project managers and those responsible for ensuring the success of specific CRM initiatives.

IT Strategist:

• CIOs and technology strategists responsible for ensuring the IT systems and architecture exist to support evolving business requirements.
• Chief Innovation Officers and those responsible for identifying and selecting emerging technologies and concepts for competitive advantage.

Customer Centric Web:

• Web Channel managers seeking to optimize their contribution to the enterprise channel mix.

Sales & Marketing:

• Sales Executives and those responsible for ensuring sales people and partners are productive and effective.
• CMO's and those responsible for defining and communicating the enterprise's value proposition to different customer segments.

Customer Service & Contact Center:

• Chief customer officers and those responsible for defining the customer experience.
• VP's of Service and those responsible for the cost effective resolution of customer needs and concerns.
• Contact Center managers seeking to optimize their execution of service to the customer.

Analytics:

• Business Analysts and those responsible for the definition of performance metrics and the transformation of data into insight.