Gartner Says Latin America Printer and MFP Shipments Grew 27 Percent in Second Quarter of 2006

STAMFORD, Conn., August 28, 2006 — Total printer and multifunction product (MFP) shipments in Latin America reached 2.7 million units in the second quarter of 2006, an increase of 27 percent over the same period in 2005, according to Gartner, Inc. Inkjet printer and MFP shipments reached 2.2 million units, while page printer and MFP shipments reached 419,057 units.

“The stage for the continued strong performance in the printer and MFP industry was laid a couple of quarters ago, with the introduction of numerous new products designed for emerging markets, which are now taking hold in the region,” said Federico de Silva Leon, principal research analyst for Gartner. “Low-priced units are helping the inkjet segment penetrate, not only the consumer segment, but also the small business segment with MFPs. Low-end monochrome lasers are also doing very well where color is not a necessity, but rather reliability and lower cost-per-page play a more important role.”

HP dominated the inkjet printer and MFP market in the second quarter of 2006 with 62.2 percent of the market (see Table 1). HP has the largest product portfolio and mix of single-function printers as well as the increasingly popular inkjet MFP, which grew this quarter by 63 percent.

Table 1
Latin America Inkjet Printer and MFP Vendor Unit Shipment Estimates for 2Q06 (Units)

Company	2Q06 Shipments	2Q06 Market Share (%)	2Q05 Shipments	2Q05 Market Share (%)	Growth (%)
Hewlett-Packard	1,382,094	62.2	838,040	47.8	65.0
Epson	297,783	13.4	337,703	19.3	-12.0
Lexmark	270,263	12.2	314,781	18.0	-14.0
Others	271,787	12.2	260,576	14.8	4.0
Total Market	2,221,927	100.0	1,751,100	100.0	27.0

Source: Gartner Dataquest (August 2006)

HP also took the top spot in the page printer and MFP segment in the second quarter of 2006 with 52.5 percent market share (see Table 2). Lexmark and Samsung Electronics followed with market share of 11.7 percent and 11.5 percent, respectively.

Table 2
Latin America Page Printer and MFP Vendor Unit Shipment Estimates for 2Q06 (Units)

Company	2Q06 Shipments	2Q06 Market Share (%)	2Q05 Shipments	2Q05 Market Share (%)	Growth (%)
Hewlett-Packard	220,215	52.5	155,115	50.9	42.0
Lexmark	49,034	11.7	42,910	14.4	12.0
Samsung Electronics	48,405	11.5	32,979	10.8	47.0
Others	101,403	24.1	72,656	23.8	40.0
Total Market	419,057	100.0	304,660	100.0	38.0

Source: Gartner Dataquest (August 2006)

Brazil and Venezuela posted the highest growth rates in the second quarter of 2006, each with 45 percent growth. This strong growth was driven by strong economic activity in both countries. Brazil’s printer shipments were also buoyed by the country’s strong PC shipments which have a cascading effect on printer shipments.

Gartner Dataquest's Printer Quarterly Statistics Latin America program surveys the leading Printer and MFP manufacturers in Latin America. This program offers the most detailed and timely information on the Latin America Printer and MFP market. To subscribe to this program, please call 408-468-8000. Additional information on Gartner Dataquest programs can be found on Gartner’s Web site atwww.gartner.com/it/products/research/dataqust.jsp.

 

Contact:


Christy Pettey
Gartner
+1 408 468 8312
christy.pettey@gartner.com


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