New & Improved Agenda Coverage in 2009:

Master Mobility: Changing Rules, Bottom-line Impact

• 5 tracks of analyst-led content instead of 4! Expect deeper insight into consumer mobile applications and emerging technologies such as sensor networks
• More high impact vendor comparisons, toolkits, critical capabilities analysis & updated magic quadrants
• Learn to avoid loss of data on PCs, notebooks, phones and PDAs
• Prepare for and maintain company operations as well as security and privacy amidst a growing influx of personal equipment
• Discover new helpful ways to use wireless and mobile technologies
• Manage spending related to - mobile & wireless devices - mobile workforce and carrier costs
• Understand new and emerging technologies and when to adopt them
• Develop tools and techniques for mobile applications - expanded coverage of mobile enterprise application platforms and packaged mobile applications
• Be a part of the new Gartner Wireless & Mobile Excellence Awards - you'll have the opportunity to submit real world case studies, best practices and success stories around wireless & mobile technologies - 3 finalists will present their case studies at the event and the audience will vote to select a winner. Application Deadline is January 2, 2009. Click here for more details.
• More networking opportunities; how-tos; analyst-user roundtables; analyst one-on-ones; and pre-conference tutorials

2009 Agenda Tracks

Mobile @ the Core
Providing a strategic look at what's ahead for 4G, tablet PCs, unified communications, security, and Telework 2.0, among other important trends, this track examines mobility as a central, fundamental part of enterprise IT. In each session, we'll identify strategies to position your organization to make the most of the next wave of change.

Mobile Applications and Platforms
In the next three years, mobile application development and platform decisions will increasingly determine an organization's agility - Gartner finds that most organizations need to rationalize their sourcing and platform choices. In this track, we explore the continuum of opportunities, architectures, and choices directly ahead - from multi-channel access gateway functionality to all-in-one packaged approaches to mobile thin client application servers - as well as how to reevaluate platforms and sources to suit leaner times.

Consumers and the Mobile Web
As the variety, available features, and power of consumer mobile devices has increased, the massive consumer mobile market has pushed ever deeper into business IT, while at the same time affording vast new opportunities to interact with customers as they make decisions, rather then just as they surfing the web on a pc. In this track, we look in detail at mobile business 2.0, including mobile advertising, m-commerce and how it fits with your current e-commerce strategies, the smartphone OS wars, and the impact of consumerization on the mobile enterprise.

The Mobile Edge
Meet the fourth generation. The Mobile Edge looks at innovations and disruptions among enabling technologies, social interactions, and business processes that will redefine the whole industry during the 2010s. We'll consider advanced capabilities in human-computer interfaces, social networks, and sensor and location technologies with a view toward building your five-year roadmap. You will be making cuts and sourcing decisions for communications in the coming years - Don't miss the Communications Disasters presentation as we predict what kinds of outages will occur - and of course how you can avoid or mitigate them.

Wireless in Depth: Critical Capabilities
How can you save money on voice and data services? Would you like a whole session on mobile outsourcing? What's in your MDM toolkit? Will RFID revolutionize your supply chain, finally? How much can thoughtful mobile strategies save your organization? To truly master mobility you need to go beyond incremental tactical successes. In this track, we examine long-term make-or-break strategies, capabilities, and best practices for every organization in the coming three-to-five years.

Be sure and bookmark gartner.com/us/wireless and check back soon for the full agenda details.

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