• 20-plus Gartner analysts on site to lead sessions and provide personalized guidance in private one-on-one and analyst-user roundtable sessions
• 4 tracks on today's most timely topics including virtual tracks on Balancing Cost, Growth, and Risk; BI in the Public Sector; and Business Usage
• Over 40 beginner, advanced and industry-specific sessions including alumni favorites such as, the Magic Quadrants Power Session
• Hands-on workshop series,* limited to 25 participants to give you an immersive, how-to learning experience
• Complimentary pre-conference tutorials providing briefings on vital issues, trends and opportunities
• Keynotes with BI thought leaders to inspire and help shape future planning
• Content-rich solution provider showcase and sessions focused on learning, not hype
• Case studies and best practices in BI presented by multinational organizations
• Meaningful interaction with peers from top organizations, through a variety of outstanding networking opportunities

Agenda Tracks

Strategy & Leadership
While BI requires the right balance of IT and business skills, most BI projects are seen primarily as IT initiatives. Discover how savvy IT leaders can build an organizational structure that brings business and IT together to drive greater BI adoption. Covers valuable skills such as building the business case, maximizing BI's business value, and defining performance metrics.

Performance Management
As performance management matures, and analytic applications become more integrated into business processes, organizations will be able to make smarter decisions about allocating resources and handling stakeholders. This track covers the business benefit of performance management, and details best practices around the application of analytics in business domains, such as CRM and Finance. One area of focus will be the role of CPM in optimizing profitability and cutting costs.

Technology & Architecture
Information infrastructure is the bedrock of successful BI. This track reveals the critical factors for optimal BI architecture - and exposes trends, technologies, and architectural principles that will impact BI infrastructure. Key topics include data integration, data warehousing, and MDM.

Markets & Mavericks
The BI marketplace continues to grow more complex. Rapid consolidation by mega-vendors is forcing organizations to re-examine their vendor selection. Meanwhile, emerging trends and alternative delivery models are radically changing views of how to build and deploy BI. Sessions in this track provide a deeper understanding of these shifts - and offer proven tips for managing negotiations and relationships with technology providers.

Virtual Tracks

Balancing Cost, Risk and Growth
This virtual track identifies how successful BI leaders can become superheroes to their company. Attendees will learn how BI and performance management can identify opportunities to cut cost in the business and focus capital and resources on the most profitable and high growth areas of the business.

Public Sector
With the new administration coming to Washington, expectations have never been higher for the public sector. This virtual track will highlight how leading government organizations are using BI to better accomplish their mission. It also provides an opportunity for BI leaders in government to collaborate with their peers about the best way to apply BI given the unique circumstances of public sector organizations.

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