Every moment of every day, our organizations have the opportunity to define and deliver the experiences that make our customers loyal and profitable. Whether embedding analytics into business processes; building relationships in virtual communities or leveraging the unique capabilities of every customer touch point while maintaining brand consistency, the evolution of both corporate and consumer IT markets is increasing the diversity and complexity of delivering this value. With competitive pressure and the benefits of successful innovation ever higher, it is more important than ever for companies to understand the full range of possibilities - and which will deliver the most value.

As the leading independent provider of research and analysis on the IT industry, the Gartner Customer Relationship Management Summit offers marketing, sales, and service decision makers independent; realistic understanding of how their business strategies will be influenced by, and can take advantage of, the evolution of IT. For IT strategists and project managers, this conference delivers Gartner's unparalleled breadth and depth of coverage across the necessary IT capabilities such as data integration and analysis, systems architecture and business process alignment, and vendor selection and negotiation strategies.

Listen to A Special Podcast with Don Peppers

Listen to a special podcast with Don Peppers, acclaimed author and a founding partner of Peppers & Rogers Group interviewed by Gareth Herschel, Gartner Research Director & CRM Summit conference co-Chair as they discuss the increasing role of innovation in customer relationship management today.

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Complimentary Pre-Conference Gartner Webinar

Learn 5 Powerful Tactics to Make Your Web Site Customer-Centric

Presented by: Michael Maoz, VP Distinguished Analyst, Adam Sarner, Research Director and Gene Phifer, Managing VP.

By 2020, the prevailing business model for corporate Web sites will be for customers to manage a large part of what they experience and the information they receive, and for the design of interactions to accommodate their interaction styles.

IT professionals are struggling to create holistic, convenient Web sites that respond to evolving customer needs and expectations. Highly evolved commercial Web sites, such as Amazon, and social sites, such as Facebook, have raised consumer expectations for a consistently compelling experience on all Web sites. By 2012, organizations that lack customer-centric Web strategies will soon trail competitors that have them.

This Webinar will show 5 powerful tactics to make your web site truly customer-centric.

Listen to the replay