Benefits of Attending

Attending the Gartner Customer Relationship Management Summit will give you:

Insight on the hot topics business and IT executives care about:

• The creation and measurement of critical business processes in marketing, sales and service.
• Emerging capabilities and best practices in the contact center, field and e-commerce channels.
• The collection, management and use of customer data.
• The impact of on-demand and outsourcing on the provision of IT solutions.
• The disruptive innovations that enterprises need to start planning for now.

The opportunity to discuss best practices and network with:

• Gartner analysts and guest speakers
• Peers from other organizations
• Executives and thought leaders from the most important technology providers in the CRM space.

Who Should Attend

Business Executive:

• CEOs and executives responsible for defining customer relationship strategies.
• CRM project managers and those responsible for ensuring the success of specific CRM initiatives.

IT Strategist:

• CIOs and technology strategists responsible for ensuring the IT systems and architecture exist to support evolving business requirements.
• Chief Innovation Officers and those responsible for identifying and selecting emerging technologies and concepts for competitive advantage.

Customer Centric Web:

• Web Channel managers seeking to optimize their contribution to the enterprise channel mix.

Sales & Marketing:

• Sales Executives and those responsible for ensuring sales people and partners are productive and effective.
• CMO's and those responsible for defining and communicating the enterprise's value proposition to different customer segments.

Customer Service & Contact Center:

• Chief customer officers and those responsible for defining the customer experience.
• VP's of Service and those responsible for the cost effective resolution of customer needs and concerns.
• Contact Center managers seeking to optimize their execution of service to the customer.

Analytics:

• Business Analysts and those responsible for the definition of performance metrics and the transformation of data into insight.

Who Attended Last Year?

Delegates from the following companies attended Gartner's Customer Relationship Management Summit in 2008 (partial list only). Download the PDF.

Summit Value

Every Gartner Event is designed to give you practical, relevant, and immediately applicable ways to lower IT costs, deliver more business value with IT, and achieve greater returns from every IT investment - including the one you make with us to attend.

Justification Kit

With these justification tools, we've made it as convenient as possible to justify your investment to attend and present the ROI you've received post-event.


Pre-Conference

• Customizable Letter to Your Manager: A Word template with a cost/benefit analysis.
• Justification Tips
• Top 10 Reasons to Attend a Gartner Event

During the Conference

• ROI Worksheet: A Word template for productive note-taking onsite for your sessions, Analyst One-on-One Briefings and Face-to-Face Sponsor Meetings.

Post-Conference

• Customizable Trip Report: A Word template to help you easily report your ROI from the conference.
• Post-Event Brief: A PDF that highlights what was new and notable, key takeaways, what attendees asked about, interactive polling results, exhibit showcase highlights and more.