Whatever your Master Data Management (MDM) experience this conference can provide you the tools to ensure you continue to progress toward your goals. While others may be sitting idle waiting for the economy to correct itself, there is no better time to achieving a single view across the enterprise and optimizing your market position.

Three tracks will cover the most relevant MDM topics from both the business and IT angle: from how to get started to the most advanced MDM practices. You will also gain insight into the latest technologies and methodologies, while also getting to grips with real-world management challenges like adding skills, improving communications, driving change and creating a culture of continuous improvement.

Wherever you are on the learning curve, this Summit will have sessions and keynotes customized for your level of MDM experience - including beginner, intermediate and advanced tracks, empowering you with the specific information you need to survive and thrive.

Building on the great success of 2008, we will assemble the very best speakers, including the top Gartner Analysts from the US and Europe, to share their knowledge in keynotes, case studies and Gartner sessions. With hundreds of senior business and IT professionals from across the globe, this Summit cannot be missed!

Agenda Tracks

A - MDM Strategies and Best Practices
Successful MDM programs are business driven and cover all the necessary bases. And they build on industry best practice. This track will provide a framework and drill down content that you can use to achieve success in your MDM program.

B - MDM in Practice - Different Use Cases and Data Domains
Winning MDM strategies require a long term vision, but have to reconcile to current and near term real world situations. This track will highlight and explore the critical implementation design, use cases and domain related choices and decisions users are making today, to meet short term cost optimization goals, and build an MDM platform for the future.

C - MDM Architecture & Technology
A range of technologies enable MDM to work, both efficiently and effectively. Organizations may already have investment in many of the required components, and must consider how to best align, deploy and augment them to support MDM goals. This track will explore the relationship between MDM and the technology stack, the evolution of MDM-related technologies, and best practices in designing and implementing an architecture for MDM.

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