Gartner Master Data Management (MDM) Summit 2009 highlights key trends and identifies best practices, technologies, software tools and leading solution providers that will guide you through successful implementation of new MDM initiatives to help be proactive in managing and reducing costs, reusing information assets, and build a solid innovative platform ready for growth.

To be successful, organizations must understand the role of information governance and the impact MDM has on their applications portfolio and information infrastructure. Unlike past development efforts, MDM poses unique challenges and requires new relationships between business and IT in areas such as workflow, governance, stewardship and data integration.

Organizations use MDM to accelerate enterprise agility, promote operational efficiency, achieve competitive differentiation, support enterprise transparency, make SOA work more effectively, and ensure corporate compliance. Knowing where to start -- understanding the business case -- planning the effort -- and selecting the right tools and platform - will help you avoid common pitfalls.

The third Gartner Master Data Management Summit will build on the 2008 program with an agenda alignment that will better support the level of user MDM experience including 1) helping beginners understand "How To" get started, 2) supporting ongoing MDM initiatives with new directions (when to add the second data domain; or second use case) and best practices and 3) further explore and go deeper into the technology foundation to optimize MDM.

Our second annual Gartner MDM Excellence Award - a competition to showcase success and best practice in MDM programs will again be taking place. Submissions from a variety of companies will be reviewed by Gartner analysts and three finalists chosen to go head to head and present their cases to conference delegates who ultimately selected a winner.

This conference is unique in its breadth and depth of business and IT related MDM coverage and is the only event where you get the advice of experienced, independent and objective Gartner research analysts.

We hope to see you in Los Angeles!

Conference Chairs 

• Andrew White
• Research VP
• Read Analyst Profile

• John Radcliffe
• Research VP
• Read Analyst Profile