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Why Attend

Benefits of Attending

  • Develop more effective CRM strategies, tactics and techniques
  • Hear the latest Gartner research first on key customer-centric issues
  • Share your experiences with your peers from across Europe
  • Hear the visionary keynotes from the industry's top thinkers
  • Learn from the CRM pioneers in the in-depth case studies
  • Meet the leading providers of CRM technology in the demonstration forum and interact with the new generation of "cool vendors"
  • Attack your toughest challenges in One-on-One sessions with Gartner Analysts
  • Network with peers in the receptions
  • Take away the complete event presentations to share the knowledge with your colleagues

Who Should Attend

Senior IT and Business Professionals including:

  • CRM Project Managers
  • CRM Program Managers
  • Chief Marketing Officers
  • Strategic planners
  • Operations officers
  • Heads of Customer Experience
  • Heads of Customer Intelligence
  • Sales operations managers
  • CEOs
  • Line of business executives
  • Customer service and support executives
  • Sales and marketing executives
  • CIOs
  • Technology strategists
  • Applications managers
  • Customer solutions technology specialists
  • Front-office applications specialists
  • IT managers
  • Business analysts
  • Enterprise and solution architects
  • Consultants

From a wide variety of industries including Banking, Insurance, Capital Markets, Telecoms, Consumer Goods, Automotive, Public Sector, Retail/Wholesale, Professional Services, Oil & Gas, Media and Entertainment, Healthcare and Pharmaceutical, Travel and Hospitality, Utilities, Transport & Logistics.

Who Attended Last Year?

View a sample of last year's attending organizations. Download the PDF.

View a Presentation from the 2009 Summit

Gartner Keynote: Customer Relationships During and After The Economic Crisis
Speaker: Mark Raskino
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Organizational Change Management Techniques for CRM Success
Speaker: Matt Goldman
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The Importance of Creating a Single View of the Customer
Speaker: John Radcliffe
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Summit Value

Every Gartner Event is designed to give you practical, relevant, and immediately applicable ways to lower IT costs, deliver more business value with IT, and achieve greater returns from every IT investment - including the one you make with us to attend.

To understand the true value of the summit - Download the PDF.

Justification Kit

With these justification tools, we've made it as convenient as possible to justify your investment to attend and present the ROI you've received post-event.


During the Conference

  • ROI Worksheet: A Word template for productive note-taking onsite for your sessions, Analyst One-on-One Briefings and Face-to-Face Sponsor Meetings.


  • Customizable Trip Report: A Word template to help you easily report your ROI from the conference.
  • Post-Event Brief: A PDF that highlights what was new and notable, key takeaways, what attendees asked about, interactive polling results, exhibit showcase highlights and more.

See what's new in 2010!
Flip through our virtual brochure.
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Summit Value
Understand the True Value of the Summit.
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Why this event? Why now?

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See What to Expect
View a presentation from the 2009 summit.
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Connect with LinkedIn & Twitter
Join our online community and get the latest Summit updates.
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