A Fortune 50 financial services firm draws on Gartner expertise to assess the external commercial viability of an internally developed application.
- Understand the commercial viability of an internally developed software application
- Compare the attributes of a classic software business model with the expectations of financial products customers
- Developed market scenarios and financial models to forecast product success
- Completed due diligence to determine potential for product differentiation
- Mapped internal investment criteria to the product’s expected returns
- Gave client ability to make a confident go/no-go decision
