A Fortune 500 company knew its innovative solution to supply chain management had huge potential. But management needed validation of the market, the competitive landscape and opportunities to secure funding. A Gartner engagement answered all their questions.

Business Challenges

• Assess the opportunity to launch a new company offering an innovative supply chain management product
• Valuate the company; develop a capital formation plan
• Assess the competitive landscape; develop a go-to-market and launch plan

Approach / Differentiation

• Conducted a full product assessment
• Sized the market, analyzed competitive alternatives
• Developed a channel strategy to get to market quickly
• Supported valuation and funding; developed a business plan

Results

• Used the Gartner analysis to make a positive recommendation to move forward
• Implemented the Gartner channel strategy to sign new marketing partners
• Obtained $10 million in venture capital financing