Magic Quadrants and MarketScopes are two of the most widely recognized models in the IT industry. They are used extensively by Gartner clients to choose a product or service, or manage a vendor relationship.

Magic Quadrants show the relative market position of vendors based on their ability to execute and completeness of vision. They are good tools to use in high-growth and consolidating markets.

MarketScopes rate vendors using market-specific criteria. They are well suited for emerging and mature markets.

To enhance the value of these models, we have updated our Magic Quadrant and MarketScope methodology, and we now offer a report that defines our research process and shows you how to use these models most effectively. We also have launched a Magic Quadrant and MarketScope editorial calendar so you know which markets we will cover during the next several quarters.

Our updated methodology is illustrated by the Magic Quadrants and MarketScopes showcased here.