25 July 2007

Getting Customer-Centric with CRM

Hosted by Kimberly Collins,
Research VP


Despite ongoing consolidation among major customer relationship management (CRM) vendors, product-centric strategies are taking a back seat to customer-centric strategies. Listen and learn more.


Featured Guest:

"CRM is really how a customer looks to us but we should be thinking about customer engagement which is how we look to a customer."
— Dr. Martha Rogers, Peppers & Rogers Group

Please forward your questions, comments & suggestions to gartnervoice@gartner.com



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