27 September 2007

The Rise of the Millennials

Hosted by Allen Weiner,
Managing VP

Media fragmentation is frequently cited as a top concern for advertisers. This has made Millennials - consumers coming of age in and around the first decade of the 21st century - a highly prized target for advertisers. Listen and learn more.

Featured Guest:

"We believe the Millennials have a behavior pattern that is going to become the dominant behavior pattern for everybody in the era of digital media."
Van L. Baker, Research VP

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