6 August 2008

The Impact of Web 2.0 on Life Insurers

Dale Kutnick,
SVP, Executive Programs

Steven Leigh, Principal Research Analyst
Juergen Weiss, Principal Research Analyst

A review of life insurers' Web sites in the U.S. and Europe shows a clear lack of Web 2.0 elements. Most Web sites don't create an exciting or engaging experience that stimulates consumers to become educated about insurance products or return to the site. Listen and learn more.

Featured Quote:

"These technologies are going to really turn upside-down the way we communicate within insurance companies."
Steven Leigh, Principal Research Analyst

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