Are you Innovating or Just Brainstorming?

In an economy where budgets are continuing to be slashed, innovation remains a key strategy for improving quality without incurring cost. But what is key to really sustaining innovation versus conducting the occasional brainstorm? And have executives moved past lip service to make innovation an integral part of their operation? Listen as Lisa Bodell, President and CEO of Futurethink, talks about the changing role of innovation.