26 February 2010

Channel Performance and Custom Communications

Hosted by Richard Fouts,
Research Director


Providers tend to execute a single communications plan across all of their partners, often missing out on opportunities to improve indirect channel performance. Listen as Tiffani Bova highlights the key findings of her recent research that shows how tailored communications can drive higher contribution and loyalty from all channel partners.


Featured Guest:

"Put some intelligence around the communication plan - both online and offline."
Tiffani Bova, Research VP

Please forward your questions, comments & suggestions to gartnervoice@gartner.com



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