30 April 2010
Measuring the Strength of the Customer Relationship
Hosted by Richard Fouts,
In IT, buyers and sellers strike deals that put them in relationships for years to come. But how do you measure the difference between a buyer that is satisfied and one that is truly invested in a relationship with you? Listen as Read Ziegler - CEO of the Vantedge Group - explains the difference and what this means for marketers.
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