30 April 2010

Measuring the Strength of the Customer Relationship

Hosted by Richard Fouts,
Research Director

In IT, buyers and sellers strike deals that put them in relationships for years to come. But how do you measure the difference between a buyer that is satisfied and one that is truly invested in a relationship with you? Listen as Read Ziegler - CEO of the Vantedge Group - explains the difference and what this means for marketers.

Featured Guest:

"We often come across companies that are data-rich and intelligence-poor."
Read Ziegler, CEO Vantedge Group

Please forward your questions, comments & suggestions to gartnervoice@gartner.com

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