30 July 2010

Are you Ready to Automate Lead Nurturing?

Hosted by Richard Fouts,
Research Director

Gartner recently moved automated lead management out of the trough of disillusionment and into the early stage of productivity on its hype cycle for automated marketing solutions. But, a few objections from buyers still remain as they evaluate automation for their own organizations. Listen as lead management expert Carlos Hidalgo responds to some common concerns.

Featured Guest:

"Having marketing and sales come together over process development and implementation is...one of the fastest ways to gain alignment and trust."
Carlos Hidalgo, President & Co-Founder, Annuitas

Please forward your questions, comments & suggestions to gartnervoice@gartner.com

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