29 October 2010

How to Engage the Blogosphere

Hosted by Richard Fouts,
Research Director

News about an IT provider that begins in the blogosphere can seep into mainstream media in an instant, something that has marketing executives and their media relations teams concerned. But this trend is here to stay and marketers must adapt. Listen as Amrita Chandra, Senior Director of Corporate Marketing at Asigra, advises marketers on how to proactively engage the blogosphere in marketing, media relations and thought leadership.

Featured Guest:

"Find out who your customers are talking to...whose blogs they're reading."
Amrita Chandra, Sr. Director Corp. Marketing, Asigra

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