29 October 2010
How to Engage the Blogosphere
Hosted by Richard Fouts,
News about an IT provider that begins in the blogosphere can seep into mainstream media in an instant, something that has marketing executives and their media relations teams concerned. But this trend is here to stay and marketers must adapt. Listen as Amrita Chandra, Senior Director of Corporate Marketing at Asigra, advises marketers on how to proactively engage the blogosphere in marketing, media relations and thought leadership.
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