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		<title><![CDATA[ Gartner: Consumer Technologies ]]></title> 
		<link><![CDATA[ http://www.gartner.com/it/products/research/asset_129490_2395.jsp ]]></link> 
		<description><![CDATA[ The proliferation of home digital products and services demonstrates that technological maturity alone does not ensure market success. Consumers also require ease of use and clear utility to embrace new technologies. Gartner research analyzes consumer market trends and buying triggers for a wide range of digital technologies. ]]></description> 
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		<category><![CDATA[ Focus Area RSS Feed ]]></category> 
	
		 
  
  
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  <category><![CDATA[Featured Research]]></category> 
   			<title><![CDATA[ Why CEOs in Consumer-Facing Organizations Can't Afford to Ignore How Context Will Affect Sales]]></title>
		<description><![CDATA[ This research examines the extent to which context-aware computing will affect consumer-facing organizations, such as retail, restaurants and travel. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=213039&ref=g_rss]]></link>
  	 <pubDate>Tue, 03 May 2011</pubDate>
	 <guid>1664015</guid>  
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  <category><![CDATA[Featured Research]]></category> 
   			<title><![CDATA[ Cool Vendors in Consumer Applications, 2011]]></title>
		<description><![CDATA[ This report looks at emerging companies that offer applications for mobile devices. These applications provide entertainment and customized content to serve the needs and interests of consumers. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=211291&ref=g_rss]]></link>
  	 <pubDate>Wed, 27 Apr 2011</pubDate>
	 <guid>1655915</guid>  
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  <category><![CDATA[Featured Research]]></category> 
   			<title><![CDATA[ How Will Users Access the PC Apps They Need on Their Alternative Devices?]]></title>
		<description><![CDATA[ Many organizations react to user demands for more device choices without regard for how users will get the PC apps they need to get their jobs done. Organizations need to improve their ability to deliver legacy applications before they can address user demands for hardware flexibility and choice. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=212145&ref=g_rss]]></link>
  	 <pubDate>Tue, 26 Apr 2011</pubDate>
	 <guid>1654615</guid>  
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  <category><![CDATA[Featured Research]]></category> 
   			<title><![CDATA[ Cool Vendors in Consumer Mobile Services, 2011]]></title>
		<description><![CDATA[ This research describes vendors whose innovations will enhance the value consumers receive from mobile services. Communications service providers should learn about their offerings to see how they may influence the direction of the market. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=211343&ref=g_rss]]></link>
  	 <pubDate>Tue, 26 Apr 2011</pubDate>
	 <guid>1653714</guid>  
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  <category><![CDATA[Featured Research]]></category> 
   			<title><![CDATA[ Cool Vendors in Imaging and Display Devices, 2011]]></title>
		<description><![CDATA[ Imaging and display devices are part of a fast-growing market sector. Included in this segment are the following product subcategories: electronically focusable spectacle lenses, gesture recognition, tactile sensory feedback, 3D image generation and array cameras. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=211481&ref=g_rss]]></link>
  	 <pubDate>Tue, 26 Apr 2011</pubDate>
	 <guid>1653614</guid>  
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  <category><![CDATA[Featured Research]]></category> 
   			<title><![CDATA[ Cool Vendors in Consumer Devices, 2011]]></title>
		<description><![CDATA[ This report highlights four emerging companies offering consumer devices and technologies that can create new ways to consume and interact with digital content and enhance users' device experience. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=211476&ref=g_rss]]></link>
  	 <pubDate>Tue, 19 Apr 2011</pubDate>
	 <guid>1640515</guid>  
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  <category><![CDATA[Featured Research]]></category> 
   			<title><![CDATA[ Cool Vendors in Enterprise Mobility, 2011]]></title>
		<description><![CDATA[ This research describes four vendors that are bringing new and innovative capabilities to organizations to deal with mobile consumerization. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=211598&ref=g_rss]]></link>
  	 <pubDate>Fri, 15 Apr 2011</pubDate>
	 <guid>1634915</guid>  
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  <category><![CDATA[Featured Research]]></category> 
   			<title><![CDATA[ The Five Styles of 'Free': Emerging Business Models Threaten Significant Disruption]]></title>
		<description><![CDATA[ The idea of something for nothing remains intrinsically attractive to users, but challenges organizations to retain profitability. We describe five different models for "free" products and services and their critical requirements and capabilities. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=211588&ref=g_rss]]></link>
  	 <pubDate>Fri, 11 Mar 2011</pubDate>
	 <guid>1584114</guid>  
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  <category><![CDATA[Featured Research]]></category> 
   			<title><![CDATA[ CEO Advisory: Six Consumer-Led Trends That Could Reshape Your Business in 2011]]></title>
		<description><![CDATA[ Consumer markets, although volatile and prone to fads, are a rich source of insight into future trends and technology acceptance. We describe six high-impact trends that have, individually, and especially collectively, the power to disrupt traditional business models and create new opportunities. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=209424&ref=g_rss]]></link>
  	 <pubDate>Wed, 08 Dec 2010</pubDate>
	 <guid>1488115</guid>  
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  <category><![CDATA[The Basics]]></category> 
   			<title><![CDATA[ Key Issues for Consumer Services and Applications, 2011]]></title>
		<description><![CDATA[ Soon, phones, tablets, PCs and TVs will allow consumers constant access to information and other people via social networks. This complex market is addressed by many players, all competing for consumers' digital wallet share. Our research will advise on the evolution of trends in consumer services. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=209984&ref=g_rss]]></link>
  	 <pubDate>Fri, 04 Feb 2011</pubDate>
	 <guid>1538815</guid>
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  <category><![CDATA[The Basics]]></category> 
   			<title><![CDATA[ Key Issues for Consumer Devices, 2011]]></title>
		<description><![CDATA[ 2011 will be a redefining year for the consumer devices market. Old, artificial product boundaries that separated usage models and shaped consumers spending will crumble. Vendors, services providers and ecosystem owners will have to rethink how to get consumers' attention and their money. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=210550&ref=g_rss]]></link>
  	 <pubDate>Wed, 02 Feb 2011</pubDate>
	 <guid>1536414</guid>
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  <category><![CDATA[The Basics]]></category> 
   			<title><![CDATA[ Key Issues for Consumer Dynamics, 2011]]></title>
		<description><![CDATA[ The consumer dynamics research agenda delivers fact-based insight into consumer behavior and the adoption, purchase and usage of technology and services. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=209960&ref=g_rss]]></link>
  	 <pubDate>Tue, 25 Jan 2011</pubDate>
	 <guid>1528514</guid>
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  <category><![CDATA[The Basics]]></category> 
   			<title><![CDATA[ To Deal With Consumerization, CIOs Should Ask 'Why?' Not Just Say 'No']]></title>
		<description><![CDATA[ CIOs often use cost and security issues as blanket responses when saying "no" to enterprise use of consumer technologies. Management, not control, is a more effective way to address consumerization. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=155403&ref=g_rss]]></link>
  	 <pubDate>Mon, 10 Mar 2008</pubDate>
	 <guid>619213</guid>
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  <category><![CDATA[Hype Cycles]]></category> 
   			<title><![CDATA[ Hype Cycle for Consumer Technologies, 2010]]></title>
		<description><![CDATA[ The consumer electronics industry is in serious upheaval due to the emergence of new technologies and migration of value from hardware to software. Manufacturers that have dominated the industry are challenged by new competitors who emerged due to the changes in industry and technology innovation. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=205328&ref=g_rss]]></link>
  	 <pubDate>Wed, 04 Aug 2010</pubDate>
	 <guid>1416832</guid> 
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  <category><![CDATA[Hype Cycles]]></category> 
   			<title><![CDATA[ Hype Cycle for Consumer Services and Mobile Applications, 2010]]></title>
		<description><![CDATA[ This Hype Cycle covers a wide range of consumer applications and services from communications and entertainment, to productivity and collaboration. It examines the status of, and prospects for, services and mobile apps, and advises industry players on how to make the best of them. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=200989&ref=g_rss]]></link>
  	 <pubDate>Mon, 26 Jul 2010</pubDate>
	 <guid>1409321</guid> 
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  <category><![CDATA[Magic Quadrants]]></category> 
   			<title><![CDATA[ Magic Quadrant for Social Software in the Workplace]]></title>
		<description><![CDATA[ Successful enterprise vendors are beginning to stand out, while others are leveraging their strength in adjacent markets in order to increase their appeal. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=207256&ref=g_rss]]></link>
  	 <pubDate>Mon, 25 Oct 2010</pubDate>
	 <guid>1456713</guid>
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  <category><![CDATA[Magic Quadrants]]></category> 
   			<title><![CDATA[ Magic Quadrant for E-Commerce]]></title>
		<description><![CDATA[ Improving the online customer experience, enabling Web 2.0 and supporting mobile e-commerce are three goals driving the demand for website redesigns and upgrades. Use this Magic Quadrant during the vendor evaluation and selection process. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=174404&ref=g_rss]]></link>
  	 <pubDate>Tue, 18 May 2010</pubDate>
	 <guid>1371615</guid>
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      <item>       
  <category><![CDATA[Vendor Ratings]]></category> 
   			<title><![CDATA[ Cool Vendors in Consumer Mobile Services, 2011]]></title>
		<description><![CDATA[ This research describes vendors whose innovations will enhance the value consumers receive from mobile services. Communications service providers should learn about their offerings to see how they may influence the direction of the market. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=211343&ref=g_rss]]></link>
  	 <pubDate>Tue, 26 Apr 2011</pubDate>
	 <guid>1653714</guid>
  </item>   
    <item>       
  <category><![CDATA[Vendor Ratings]]></category> 
   			<title><![CDATA[ Cool Vendors in Imaging and Display Devices, 2011]]></title>
		<description><![CDATA[ Imaging and display devices are part of a fast-growing market sector. Included in this segment are the following product subcategories: electronically focusable spectacle lenses, gesture recognition, tactile sensory feedback, 3D image generation and array cameras. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=211481&ref=g_rss]]></link>
  	 <pubDate>Tue, 26 Apr 2011</pubDate>
	 <guid>1653614</guid>
  </item>   
    <item>       
  <category><![CDATA[Vendor Ratings]]></category> 
   			<title><![CDATA[ Cool Vendors in Consumer Devices, 2011]]></title>
		<description><![CDATA[ This report highlights four emerging companies offering consumer devices and technologies that can create new ways to consume and interact with digital content and enhance users' device experience. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=211476&ref=g_rss]]></link>
  	 <pubDate>Tue, 19 Apr 2011</pubDate>
	 <guid>1640515</guid>
  </item>   
    <item>       
  <category><![CDATA[Vendor Ratings]]></category> 
   			<title><![CDATA[ Cool Vendors in Enterprise Mobility, 2011]]></title>
		<description><![CDATA[ This research describes four vendors that are bringing new and innovative capabilities to organizations to deal with mobile consumerization. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=211598&ref=g_rss]]></link>
  	 <pubDate>Fri, 15 Apr 2011</pubDate>
	 <guid>1634915</guid>
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      <item>
  <category>Spotlights</category>
   			<title><![CDATA[ Why CEOs in Consumer-Facing Organizations Can't Afford to Ignore How Context Will Affect Sales]]></title>
		<description><![CDATA[ This research examines the extent to which context-aware computing will affect consumer-facing organizations, such as retail, restaurants and travel. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=213039&ref=g_rss]]></link>
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<category>Events</category>
 			<title><![CDATA[ Symposium/ITxpo Worlwide]]></title> 
  	
										<link><![CDATA[http://www.gartner.com/2_events/symposium/worldwide.html]]></link>
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