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		<title><![CDATA[ Gartner: Consumer Technologies ]]></title> 
		<link><![CDATA[ http://www.gartner.com/it/products/research/asset_129490_2395.jsp ]]></link> 
		<description><![CDATA[ The proliferation of home digital products and services demonstrates that technological maturity alone does not ensure market success. Consumers also require ease of use and clear utility to embrace new technologies. Gartner research analyzes consumer market trends and buying triggers for a wide range of digital technologies. ]]></description> 
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					<category><![CDATA[News Analysis]]></category> 
	 							<title><![CDATA[ With Windows 7's Arrival, Plan Migrations Now]]></title>
		<description><![CDATA[ Although Microsoft will continue supporting Windows XP through 2014, enterprises should begin migrating to Windows 7 soon to avoid losing support for their environments from independent software vendors. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=172134&ref=g_rss]]></link>
  					<pubDate>Wed, 21 Oct 2009</pubDate>
					<guid>1212414</guid>
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  <category><![CDATA[Featured Research]]></category> 
   			<title><![CDATA[ Q&A: Gartner's Five Key Positions on Google: Gmail, Advertising, Enterprise Applications, Search Appliance and App Engine]]></title>
		<description><![CDATA[ Google's various applications and platforms are funded through its massive success in advertising, and are increasingly credible. Companies and governments must expect a careful analysis before they know that Google is right for them. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=171215&ref=g_rss]]></link>
  	 <pubDate>Thu, 08 Oct 2009</pubDate>
	 <guid>1202715</guid>  
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  <category><![CDATA[Featured Research]]></category> 
   			<title><![CDATA[ Plan to Implement Some 64-Bit Versions of Windows 7]]></title>
		<description><![CDATA[ Organizations must decide whether to implement Windows 7 in its 64-bit version or to stay with a more-traditional 32-bit implementation. Several factors make decisions less straightforward than with previous operating system incarnations. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=171134&ref=g_rss]]></link>
  	 <pubDate>Tue, 06 Oct 2009</pubDate>
	 <guid>1199713</guid>  
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  <category><![CDATA[Featured Research]]></category> 
   			<title><![CDATA[ Prepare for Windows 7 in Three Phases]]></title>
		<description><![CDATA[ Organizations should plan to spend between 12 and 18 months learning about Windows 7, developing new environments and testing their applications. Such preparation will significantly lessen the time and effort required for migration and support. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=170151&ref=g_rss]]></link>
  	 <pubDate>Thu, 01 Oct 2009</pubDate>
	 <guid>1194915</guid>  
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  <category><![CDATA[Featured Research]]></category> 
   			<title><![CDATA[ Case Study: Best Buy Extends Its Reach With a Public WOA API]]></title>
		<description><![CDATA[ To expand its reach, Best Buy launched Remix, an API based on RESTful and WOA principles that exposes the company's product catalog data and selected business processes. In addition to generating interest from external collaborators, Remix benefits the company's Web development projects. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=170925&ref=g_rss]]></link>
  	 <pubDate>Mon, 28 Sep 2009</pubDate>
	 <guid>1191122</guid>  
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  <category><![CDATA[Featured Research]]></category> 
   			<title><![CDATA[ Social Trends Are Influencing the Adoption of Mobile and Web Technology]]></title>
		<description><![CDATA[ Social trends affect people's attitudes and preferences toward, and the adoption of, mobile and Web technology. The failure to understand and adapt to changes in attitude will restrict operational efficiency, growth opportunities and the ability to drive innovation in your organization and business. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=169899&ref=g_rss]]></link>
  	 <pubDate>Mon, 10 Aug 2009</pubDate>
	 <guid>1123112</guid>  
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  <category><![CDATA[Featured Research]]></category> 
   			<title><![CDATA[ Mini-notebooks Can Be Bargains or Business-Class, but not Both]]></title>
		<description><![CDATA[ As mini-notebooks become robust enough for enterprise use, the price goes up as well. Mini-notebooks are useful where small size and weight are critical, but don't expect them to replace mainstream notebooks anytime soon. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=169050&ref=g_rss]]></link>
  	 <pubDate>Mon, 03 Aug 2009</pubDate>
	 <guid>1111013</guid>  
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  <category><![CDATA[Featured Research]]></category> 
   			<title><![CDATA[ Cloud Computing Constituencies and Inconsistent Perspectives]]></title>
		<description><![CDATA[ There are several different ways of thinking about cloud computing, none of which is superior to the other. Clients should consider multiple perspectives when setting their strategies and simultaneously keeping the perspectives of others in front of mind. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=166134&ref=g_rss]]></link>
  	 <pubDate>Fri, 24 Apr 2009</pubDate>
	 <guid>948012</guid>  
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  <category><![CDATA[Featured Research]]></category> 
   			<title><![CDATA[ Mobile Check-In for Airlines: Lessons From a South American Airline]]></title>
		<description><![CDATA[ A Brazilian airline, Gol Linhas Aereas Inteligentes, has introduced a mobile check-in solution. In doing so, it has improved the customer experience and driven down its costs. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=166853&ref=g_rss]]></link>
  	 <pubDate>Thu, 23 Apr 2009</pubDate>
	 <guid>946012</guid>  
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  <category><![CDATA[Featured Research]]></category> 
   			<title><![CDATA[ Cost Cutting: Skip Windows Vista on Desktops When You're Delaying Desktop PC Updates]]></title>
		<description><![CDATA[ Organizations extending the life of their desktop PCs should skip Vista on those machines, even if they will be deploying Vista on new notebooks. This is especially true if some applications are only used on desktops, because those applications will not need to be tested on Vista at all. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=166229&ref=g_rss]]></link>
  	 <pubDate>Wed, 22 Apr 2009</pubDate>
	 <guid>944916</guid>  
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  <category><![CDATA[Featured Research]]></category> 
   			<title><![CDATA[ Google Talk: Is It Ready for the Enterprise?]]></title>
		<description><![CDATA[ Google Talk is a staple in consumer instant messaging tools, but it has not yet penetrated deeply within enterprises. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=166834&ref=g_rss]]></link>
  	 <pubDate>Thu, 16 Apr 2009</pubDate>
	 <guid>940512</guid>  
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  <category><![CDATA[The Basics]]></category> 
   			<title><![CDATA[ Key Issues for the Consumerization of IT, 2009]]></title>
		<description><![CDATA[ The increasingly powerful global communities and the changes in societal behavior arising from the consumerization of IT will lead to social and economic disruptions, which will affect the balance of power among the enterprise, technology providers, the individual and the state. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=165136&ref=g_rss]]></link>
  	 <pubDate>Tue, 03 Feb 2009</pubDate>
	 <guid>873012</guid>
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  <category><![CDATA[The Basics]]></category> 
   			<title><![CDATA[ Key Issues for Consumer Services, 2008]]></title>
		<description><![CDATA[ The following Key Issues for consumer services, delivered via communications networks form the framework for Gartner's research in this area. In 2008, we aim to answer the questions that every provider in this sector should be asking. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=156244&ref=g_rss]]></link>
  	 <pubDate>Wed, 19 Mar 2008</pubDate>
	 <guid>626517</guid>
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  <category><![CDATA[The Basics]]></category> 
   			<title><![CDATA[ To Deal With Consumerization, CIOs Should Ask 'Why?' Not Just Say 'No']]></title>
		<description><![CDATA[ CIOs often use cost and security issues as blanket responses when saying "no" to enterprise use of consumer technologies. Management, not control, is a more effective way to address consumerization. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=155403&ref=g_rss]]></link>
  	 <pubDate>Mon, 10 Mar 2008</pubDate>
	 <guid>619213</guid>
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  <category><![CDATA[Hype Cycles]]></category> 
   			<title><![CDATA[ Hype Cycle for Consumer Mobile Applications, 2009]]></title>
		<description><![CDATA[ This Hype Cycle examines the status of, and prospects for, various consumer mobile applications. It advises industry players on how to make the best of these applications. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=168324&ref=g_rss]]></link>
  	 <pubDate>Tue, 28 Jul 2009</pubDate>
	 <guid>1097812</guid> 
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  <category><![CDATA[Hype Cycles]]></category> 
   			<title><![CDATA[ Hype Cycle for Global Consumer Communications Services, 2009]]></title>
		<description><![CDATA[ This Hype Cycle examines key technologies associated with communications-centric consumer services. This market is primarily centered on applications and is both influenced by and influences developments in adjacent industries such as consumer electronics, mobile devices, media and the Internet. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=169068&ref=g_rss]]></link>
  	 <pubDate>Fri, 24 Jul 2009</pubDate>
	 <guid>1091412</guid> 
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  <category><![CDATA[Vendor Ratings]]></category> 
   			<title><![CDATA[ Vendor Focus: Google's GAPE Is Improving but Still Not Ready for High Growth]]></title>
		<description><![CDATA[ Google Apps Premier Edition is one of Google's "strategic initiatives," but its execution still feels like the tactical pursuit of a target of opportunity. Google is making progress but needs to do more. We identify 10 specific things that require its attention. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=167781&ref=g_rss]]></link>
  	 <pubDate>Thu, 04 Jun 2009</pubDate>
	 <guid>1005612</guid>
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  <category><![CDATA[Vendor Ratings]]></category> 
   			<title><![CDATA[ Vendor Rating: Google]]></title>
		<description><![CDATA[ Google's tremendous success in online advertising, search and mass-market infrastructure designed to provide access to "all the world's information" does not guarantee success in the enterprise market. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=165639&ref=g_rss]]></link>
  	 <pubDate>Wed, 01 Apr 2009</pubDate>
	 <guid>926616</guid>
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  <category>Spotlights</category>
   			<title><![CDATA[ Case Study: Best Buy Extends Its Reach With a Public WOA API]]></title>
		<description><![CDATA[ To expand its reach, Best Buy launched Remix, an API based on RESTful and WOA principles that exposes the company's product catalog data and selected business processes. In addition to generating interest from external collaborators, Remix benefits the company's Web development projects. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=170925&ref=g_rss]]></link>
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<category>Events</category>
 			<title><![CDATA[ Symposium/ITxpo Worlwide]]></title> 
  	
										<link><![CDATA[http://www.gartner.com/2_events/symposium/worldwide.html]]></link>
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