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		<title><![CDATA[ Gartner: Customer Relationship Management ]]></title> 
		<link><![CDATA[ http://www.gartner.com/it/products/research/asset_129491_2395.jsp ]]></link> 
		<description><![CDATA[ Learn how to balance business priorities with the wants and needs of customers, consumers and constituents. Gartner research covers the full spectrum of customer-centric strategies as well as the organizational and process issues that surround them. ]]></description> 
		<language>en-us</language> 
		<category><![CDATA[ Focus Area RSS Feed ]]></category> 
	
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					<category><![CDATA[News Analysis]]></category> 
	 							<title><![CDATA[ Jive Enriches Social Capabilities With Proximal Labs Buy]]></title>
		<description><![CDATA[ Jive's latest move is further proof that social application vendors must develop social analytics to remain competitive. Customers will soon expect social offerings to include refined data and specialized analytics. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=212746&ref=g_rss]]></link>
  					<pubDate>Mon, 18 Apr 2011</pubDate>
					<guid>1638926</guid>
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					<category><![CDATA[News Analysis]]></category> 
	 							<title><![CDATA[ Kana to Gain Social CRM Capability With Overtone Acquisition]]></title>
		<description><![CDATA[ Kana's Overtone buy will offer Kana's clients social monitoring functionality to complement its service experience management offering. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=212502&ref=g_rss]]></link>
  					<pubDate>Fri, 08 Apr 2011</pubDate>
					<guid>1625817</guid>
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					<category><![CDATA[News Analysis]]></category> 
	 							<title><![CDATA[ Salesforce.com to Buy Radian6 to Expand its Capabilities in Social CRM]]></title>
		<description><![CDATA[ The CRM market continues to consolidate as salesforce.com agrees to buy Radian6. The deal will offer clients more social products, but salesforce.com will still need to invest in its own platform to manage communities. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=212379&ref=g_rss]]></link>
  					<pubDate>Mon, 04 Apr 2011</pubDate>
					<guid>1618521</guid>
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  <category><![CDATA[Vision & Strategy]]></category> 
   			<title><![CDATA[ Building a Strategy for the Subscription Economy]]></title>
		<description><![CDATA[ Subscription management will grow rapidly as tablet devices and e-commerce/mobile commerce drive the next phase of adoption of digital and nondigital products. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=212231&ref=g_rss]]></link>
  	 <pubDate>Mon, 11 Apr 2011</pubDate>
	 <guid>1627014</guid>
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  <category><![CDATA[Vision & Strategy]]></category> 
   			<title><![CDATA[ Gartner Coverage Extended to Include Digital Marketing Service Provider Marketplace]]></title>
		<description><![CDATA[ As marketing activities continue to move online (particularly with the growth of social media), opportunities abound for digital marketing service providers and their clients. Hence, Gartner extends its coverage to focus on this provider marketplace. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=211911&ref=g_rss]]></link>
  	 <pubDate>Mon, 11 Apr 2011</pubDate>
	 <guid>1628117</guid>
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  <category><![CDATA[Vision & Strategy]]></category> 
   			<title><![CDATA[ Social CRM Market Definition and Magic Quadrant Criteria, 2011]]></title>
		<description><![CDATA[ Social CRM applications are used by customers, as well as sales, marketing and service organizations, to support CRM processes. To be successful, social CRM must mutually benefit the customer and the company using it. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=211562&ref=g_rss]]></link>
  	 <pubDate>Wed, 30 Mar 2011</pubDate>
	 <guid>1611627</guid>
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  <category><![CDATA[Vision & Strategy]]></category> 
   			<title><![CDATA[ Exploiting Mobile for CRM Customer Service]]></title>
		<description><![CDATA[ Using mobile as an additional channel for customer service can improve customer support reach, resulting in potential competitive advantage and improved customer satisfaction. Be aware, however, that mobile Web customer service does not mean just a cordless browser. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=211708&ref=g_rss]]></link>
  	 <pubDate>Tue, 29 Mar 2011</pubDate>
	 <guid>1609815</guid>
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  <category><![CDATA[Vision & Strategy]]></category> 
   			<title><![CDATA[ What's 'Hot' in CRM Applications in 2011]]></title>
		<description><![CDATA[ The interest in social CRM applications continues to grow. While spending on social CRM remains less than 5% of all CRM, this area is hitting the top of the marketing and customer service department lists in terms of mind share. In sales departments, mobile is the hottest topic. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=211657&ref=g_rss]]></link>
  	 <pubDate>Thu, 17 Mar 2011</pubDate>
	 <guid>1595014</guid>
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  <category><![CDATA[Vision & Strategy]]></category> 
   			<title><![CDATA[ Key Issues for CRM Customer Service Strategies, Processes and Technologies, 2011]]></title>
		<description><![CDATA[ Here, Gartner presents its research plans for CRM customer service strategies, processes and technologies for 2011. We outline the Key Issues facing the business and IT leaders to deliver excellent customer service and support across multiple channels, including social media. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=211772&ref=g_rss]]></link>
  	 <pubDate>Tue, 15 Mar 2011</pubDate>
	 <guid>1589014</guid>
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  <category><![CDATA[Vision & Strategy]]></category> 
   			<title><![CDATA[ Price, Integration and Reliability Will Decide Sales OnDemand's Success]]></title>
		<description><![CDATA[ At CeBit, SAP previewed Sales OnDemand. It reflects a trend toward social technology in CRM applications with a people-centric approach, but market success will hinge on its reliability, cost and integration. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=211400&ref=g_rss]]></link>
  	 <pubDate>Fri, 04 Mar 2011</pubDate>
	 <guid>1574014</guid>
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  <category><![CDATA[Vision & Strategy]]></category> 
   			<title><![CDATA[ Key Issues for Consumer Dynamics, 2011]]></title>
		<description><![CDATA[ The consumer dynamics research agenda delivers fact-based insight into consumer behavior and the adoption, purchase and usage of technology and services. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=209960&ref=g_rss]]></link>
  	 <pubDate>Tue, 25 Jan 2011</pubDate>
	 <guid>1528514</guid>
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  <category><![CDATA[Vision & Strategy]]></category> 
   			<title><![CDATA[ Top Use Cases and Benefits for Successful Social CRM]]></title>
		<description><![CDATA[ Companies are rapidly adopting social CRM applications for diverse purposes, with initial experience and benefits gained in a single department. We analyze emerging social CRM use cases and their corresponding benefits. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=209091&ref=g_rss]]></link>
  	 <pubDate>Fri, 03 Dec 2010</pubDate>
	 <guid>1485114</guid>
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  <category><![CDATA[Vision & Strategy]]></category> 
   			<title><![CDATA[ Predicts 2011: CRM Enters a Three-Year Shake-Up]]></title>
		<description><![CDATA[ In 2011, social CRM spending will rise exponentially, software as a service will become unremarkable, salesforce.com will threaten a new market order, and more consultants and system integrators will sell their own CRM software. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=208813&ref=g_rss]]></link>
  	 <pubDate>Mon, 22 Nov 2010</pubDate>
	 <guid>1475017</guid>
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  <category><![CDATA[Vision & Strategy]]></category> 
   			<title><![CDATA[ Predicts 2011: CRM Sales Will Raise Performance Through Innovation]]></title>
		<description><![CDATA[ Enterprises are increasingly compelled to explore technologies that facilitate revenue growth. Sales organizations are no longer overwhelmed by declining demand, but are under sufficient pressure to seriously consider tools that help elevate sales performance. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=208947&ref=g_rss]]></link>
  	 <pubDate>Mon, 15 Nov 2010</pubDate>
	 <guid>1469513</guid>
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  <category><![CDATA[Vision & Strategy]]></category> 
   			<title><![CDATA[ Predicts 2011: Customer Service Innovations in a Collaborative World]]></title>
		<description><![CDATA[ Customer service is one of only a few long-term differentiators for the vast majority of enterprises. Synchronizing an expanding number of interaction channels, while introducing social media and processes, introduces new challenges, while offering new opportunities when properly undertaken. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=208935&ref=g_rss]]></link>
  	 <pubDate>Wed, 10 Nov 2010</pubDate>
	 <guid>1467013</guid>
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  <category><![CDATA[Marketing & Sales]]></category> 
   			<title><![CDATA[ Top Seven CRM Marketing Processes for 2011]]></title>
		<description><![CDATA[ We describe seven marketing processes that can enable chief marketing officers to drive revenue, cut costs, optimize their marketing mix and boost ROI. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=211511&ref=g_rss]]></link>
  	 <pubDate>Fri, 15 Apr 2011</pubDate>
	 <guid>1635619</guid>  
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  <category><![CDATA[Marketing & Sales]]></category> 
   			<title><![CDATA[ Building a Strategy for the Subscription Economy]]></title>
		<description><![CDATA[ Subscription management will grow rapidly as tablet devices and e-commerce/mobile commerce drive the next phase of adoption of digital and nondigital products. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=212231&ref=g_rss]]></link>
  	 <pubDate>Mon, 11 Apr 2011</pubDate>
	 <guid>1627014</guid>  
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  <category><![CDATA[Marketing & Sales]]></category> 
   			<title><![CDATA[ Gartner Coverage Extended to Include Digital Marketing Service Provider Marketplace]]></title>
		<description><![CDATA[ As marketing activities continue to move online (particularly with the growth of social media), opportunities abound for digital marketing service providers and their clients. Hence, Gartner extends its coverage to focus on this provider marketplace. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=211911&ref=g_rss]]></link>
  	 <pubDate>Mon, 11 Apr 2011</pubDate>
	 <guid>1628117</guid>  
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  <category><![CDATA[Marketing & Sales]]></category> 
   			<title><![CDATA[ A Framework for Evaluating Sales Force Automation Application Functionality]]></title>
		<description><![CDATA[ Social CRM for sales has attracted attention but slow adoption, while opportunity management continues to dominate most sales force automation implementations. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=211801&ref=g_rss]]></link>
  	 <pubDate>Thu, 24 Mar 2011</pubDate>
	 <guid>1602914</guid>  
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  <category><![CDATA[Marketing & Sales]]></category> 
   			<title><![CDATA[ Key Issues for CRM Marketing Strategies, Processes and Technologies, 2011]]></title>
		<description><![CDATA[ Gartner presents its 2011 research agenda for marketing strategies, processes and technologies. We outline the Key Issues that business (marketing) and IT leaders need to address to demonstrate business value. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=211679&ref=g_rss]]></link>
  	 <pubDate>Fri, 11 Mar 2011</pubDate>
	 <guid>1584615</guid>  
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  <category><![CDATA[Marketing & Sales]]></category> 
   			<title><![CDATA[ Key Issues for CRM Sales Strategies, Processes and Technologies, 2011]]></title>
		<description><![CDATA[ Gartner presents its 2011 research agenda for CRM sales strategies, processes and technologies. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=211667&ref=g_rss]]></link>
  	 <pubDate>Fri, 11 Mar 2011</pubDate>
	 <guid>1584414</guid>  
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  <category><![CDATA[Marketing & Sales]]></category> 
   			<title><![CDATA[ Key Issues for E-Commerce, 2011]]></title>
		<description><![CDATA[ Gartner's 2011 e-commerce research will focus on helping key decision makers use innovative sales capabilities and emerging technologies to improve sales and enrich every point of customer contact. We will also guide clients through the vendor and partner selection process. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=211071&ref=g_rss]]></link>
  	 <pubDate>Thu, 10 Mar 2011</pubDate>
	 <guid>1582814</guid>  
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  <category><![CDATA[Marketing & Sales]]></category> 
   			<title><![CDATA[ Key Issues for Vertical Industries, 2011]]></title>
		<description><![CDATA[ A vertical go-to-market strategy provides improved access to business buyers and aligned business outcomes. Vertical Industries research identifies IT investment priorities for 2011 through 2014, providing strategic advice for industry practice leads and industry marketing and product managers. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=210401&ref=g_rss]]></link>
  	 <pubDate>Mon, 28 Feb 2011</pubDate>
	 <guid>1565822</guid>  
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  <category><![CDATA[Marketing & Sales]]></category> 
   			<title><![CDATA[ Trends in MRM Vendor Selection and Implementation]]></title>
		<description><![CDATA[ All five competencies of MRM have traction, but most focus on marketing asset and creative production management. Deployment models, implementation time frames, customization requirements and expectations for business results are quite varied. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=210987&ref=g_rss]]></link>
  	 <pubDate>Thu, 24 Feb 2011</pubDate>
	 <guid>1559814</guid>  
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  <category><![CDATA[Marketing & Sales]]></category> 
   			<title><![CDATA[ Digital Marketing: The Critical Trek for Multichannel Campaign Management]]></title>
		<description><![CDATA[ A digital marketing approach to delivering a mutually beneficial customer experience has become campaign management's priority for the next 10 years. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=210964&ref=g_rss]]></link>
  	 <pubDate>Thu, 24 Feb 2011</pubDate>
	 <guid>1560514</guid>  
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  <category><![CDATA[Customer Service & Field Service]]></category> 
   			<title><![CDATA[ Guide to CRM Analytics for CRM Customer Service, 2011]]></title>
		<description><![CDATA[ Analytics for customer service and support is emerging as an essential tool to better drive retention, revenue and process improvement. The vendors in the market supply only pieces of an overall analytics suite. This best-of-breed environment will continue at least through 2014. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=213057&ref=g_rss]]></link>
  	  <pubDate>Thu, 05 May 2011</pubDate>
	 <guid>1669714</guid>   
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  <category><![CDATA[Customer Service & Field Service]]></category> 
   			<title><![CDATA[ Analytics for CRM Customer Service: Key Roles and Metrics]]></title>
		<description><![CDATA[ Applying analytics to key CRM customer service processes can have a dramatic impact on loyalty and total lifetime value. A framework is required to understand how specific roles in customer service are supported by analytics. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=212936&ref=g_rss]]></link>
  	  <pubDate>Thu, 05 May 2011</pubDate>
	 <guid>1670114</guid>   
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  <category><![CDATA[Customer Service & Field Service]]></category> 
   			<title><![CDATA[ Top Business Processes for CRM Customer Service, 2011 to 2013]]></title>
		<description><![CDATA[ Customer service processes will vary by industry and corporate goals, yet there are specific classes of processes for organizations to focus on through 2013 that deal with lowering costs, thus driving customer loyalty and participation. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=212716&ref=g_rss]]></link>
  	  <pubDate>Thu, 05 May 2011</pubDate>
	 <guid>1669114</guid>   
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  <category><![CDATA[Customer Service & Field Service]]></category> 
   			<title><![CDATA[ Gartner's Strategic CRM Framework for Web Customer Service, 2011]]></title>
		<description><![CDATA[ This framework provides a structure for the broad set of technologies that make up Web customer service. Use the Gartner framework to build a more complete and integrated Web customer service plan for your self-service requirements. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=210988&ref=g_rss]]></link>
  	  <pubDate>Wed, 02 Mar 2011</pubDate>
	 <guid>1570114</guid>   
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  <category><![CDATA[Customer Service & Field Service]]></category> 
   			<title><![CDATA[ Microsoft Makes an Aggressive Move Into CRM SaaS]]></title>
		<description><![CDATA[ Microsoft focuses on market penetration with the new release of Microsoft Dynamics CRM Online, which offers 41 languages, worldwide availability and a low price for its CRM software-as-a-service offering. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=210697&ref=g_rss]]></link>
  	  <pubDate>Tue, 01 Mar 2011</pubDate>
	 <guid>1567018</guid>   
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  <category><![CDATA[Customer Service & Field Service]]></category> 
   			<title><![CDATA[ Voice-of-the-Customer Solution Architecture]]></title>
		<description><![CDATA[ Organizations pursuing a holistic VoC strategy must consider numerous disparate technologies and architectural approaches to develop a VoC solution. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=209977&ref=g_rss]]></link>
  	  <pubDate>Mon, 28 Feb 2011</pubDate>
	 <guid>1565019</guid>   
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  <category><![CDATA[Customer Service & Field Service]]></category> 
   			<title><![CDATA[ Salesforce.com's Chatter: Facebook-Like Feel for CRM Applications]]></title>
		<description><![CDATA[ Salesforce.com boosts CRM collaboration by combining a Facebook-like user interface with Yammer-like capabilities. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=210748&ref=g_rss]]></link>
  	  <pubDate>Thu, 24 Feb 2011</pubDate>
	 <guid>1560318</guid>   
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  <category><![CDATA[Customer Service & Field Service]]></category> 
   			<title><![CDATA[ RightNow to Acquire Q-go to Deliver Virtual Assistant Capability]]></title>
		<description><![CDATA[ With the planned acquisition of Q-go, RightNow will add a virtual assistant channel to plug the gap in its Web customer service suite offering. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=210345&ref=g_rss]]></link>
  	  <pubDate>Tue, 22 Feb 2011</pubDate>
	 <guid>1555714</guid>   
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  <category><![CDATA[Customer Service & Field Service]]></category> 
   			<title><![CDATA[ Applying the Eight Building Blocks of CRM to Social Media]]></title>
		<description><![CDATA[ CRM initiatives increasingly involve a social dimension as organizations embrace a more mutually beneficial approach to customer relationships. Use this framework to apply Gartner's proven Eight Building Blocks of CRM to social CRM initiatives. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=209761&ref=g_rss]]></link>
  	  <pubDate>Wed, 26 Jan 2011</pubDate>
	 <guid>1529622</guid>   
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  <category><![CDATA[Customer Service & Field Service]]></category> 
   			<title><![CDATA[ How Social Media Will Transform CRM in Each of the Four Types of Customer Service Contact Centers]]></title>
		<description><![CDATA[ Collaboration with customers and peers -- sometimes called Web social processes -- is disruptive, changing the direction of contact center needs. Though the technology for different forms of contact center customer service will vary by support process, collaboration support will be ubiquitous. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=209915&ref=g_rss]]></link>
  	  <pubDate>Mon, 17 Jan 2011</pubDate>
	 <guid>1523014</guid>   
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  <category><![CDATA[Foundation Research - Vision & Strategy]]></category> 
   			<title><![CDATA[ Key Issues for CRM Customer Service Strategies, Processes and Technologies, 2011]]></title>
		<description><![CDATA[ Here, Gartner presents its research plans for CRM customer service strategies, processes and technologies for 2011. We outline the Key Issues facing the business and IT leaders to deliver excellent customer service and support across multiple channels, including social media. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=211772&ref=g_rss]]></link>
  	 <pubDate>Tue, 15 Mar 2011</pubDate>
	 <guid>1589014</guid>
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  <category><![CDATA[Foundation Research - Vision & Strategy]]></category> 
   			<title><![CDATA[ Predicts 2011: Investments in CRM Marketing Technology Are Rising]]></title>
		<description><![CDATA[ In 2010, interest and investment in marketing technology increased markedly, as companies looked to marketing to drive return to growth. Growing areas include social CRM, digital marketing, lead management, performance management, marketing resource management and integrated marketing management. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=208539&ref=g_rss]]></link>
  	 <pubDate>Wed, 10 Nov 2010</pubDate>
	 <guid>1466813</guid>
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  <category><![CDATA[Foundation Research - Vision & Strategy]]></category> 
   			<title><![CDATA[ Predicts 2011: Customer Service Innovations in a Collaborative World]]></title>
		<description><![CDATA[ Customer service is one of only a few long-term differentiators for the vast majority of enterprises. Synchronizing an expanding number of interaction channels, while introducing social media and processes, introduces new challenges, while offering new opportunities when properly undertaken. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=208935&ref=g_rss]]></link>
  	 <pubDate>Wed, 10 Nov 2010</pubDate>
	 <guid>1467013</guid>
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  <category><![CDATA[Foundation Research - Vision & Strategy]]></category> 
   			<title><![CDATA[ Predicts 2011: CRM Sales Will Raise Performance Through Innovation]]></title>
		<description><![CDATA[ Enterprises are increasingly compelled to explore technologies that facilitate revenue growth. Sales organizations are no longer overwhelmed by declining demand, but are under sufficient pressure to seriously consider tools that help elevate sales performance. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=208947&ref=g_rss]]></link>
  	 <pubDate>Mon, 15 Nov 2010</pubDate>
	 <guid>1469513</guid>
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  <category><![CDATA[Foundation Research - Vision & Strategy]]></category> 
   			<title><![CDATA[ Predicts 2011: CRM Enters a Three-Year Shake-Up]]></title>
		<description><![CDATA[ In 2011, social CRM spending will rise exponentially, software as a service will become unremarkable, salesforce.com will threaten a new market order, and more consultants and system integrators will sell their own CRM software. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=208813&ref=g_rss]]></link>
  	 <pubDate>Mon, 22 Nov 2010</pubDate>
	 <guid>1475017</guid>
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  <category><![CDATA[Foundation Research - Vision & Strategy]]></category> 
   			<title><![CDATA[ Three Steps to Create a CRM Strategy]]></title>
		<description><![CDATA[ In this research, we provide guidance to help CRM managers develop a strategy that encompasses all facets critical to CRM success. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=173261&ref=g_rss]]></link>
  	 <pubDate>Tue, 09 Feb 2010</pubDate>
	 <guid>1298722</guid>
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  <category><![CDATA[Foundation Research - Vision & Strategy]]></category> 
   			<title><![CDATA[ Ten Best Practices to Make CRM Project Change Management More Effective]]></title>
		<description><![CDATA[ Effective CRM requires a fresh view of corporate culture, behavior and collaboration. In addition to the key elements that bring about behavioral change, CRM initiatives also demand best practices that should be followed to improve the chances of success. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=169742&ref=g_rss]]></link>
  	 <pubDate>Thu, 23 Jul 2009</pubDate>
	 <guid>1090013</guid>
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  <category><![CDATA[Foundation Research - Vision & Strategy]]></category> 
   			<title><![CDATA[ Applying Gartner's Eight Building Blocks of CRM]]></title>
		<description><![CDATA[ Customer relationship management initiatives require a proven framework to ensure that projects are approached on a balanced, integrated basis that's simultaneously tactical and strategic. Applying such a framework will help maximize the benefits of CRM. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=169547&ref=g_rss]]></link>
  	 <pubDate>Thu, 23 Jul 2009</pubDate>
	 <guid>1090112</guid>
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  <category><![CDATA[Foundation Research - Vision & Strategy]]></category> 
   			<title><![CDATA[ Get the Best Performance Out of Your CRM Metrics]]></title>
		<description><![CDATA[ Of the eight building blocks required for a successful CRM strategy, metrics is one of the most difficult to do correctly. Done well, metrics not only track historical performance, but also influence behavior and provide a basis for comparing disparate activities to determine future investments. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=168985&ref=g_rss]]></link>
  	 <pubDate>Mon, 27 Jul 2009</pubDate>
	 <guid>1096412</guid>
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  <category><![CDATA[Foundation Research - Vision & Strategy]]></category> 
   			<title><![CDATA[ How to Create a Powerful CRM Vision]]></title>
		<description><![CDATA[ A successful CRM vision is vital to successful CRM initiatives. Five critical components are necessary for a complete CRM vision: strong leadership, a corporate personality, a model customer experience, customer-centricity and a supportive corporate culture. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=168417&ref=g_rss]]></link>
  	 <pubDate>Thu, 28 May 2009</pubDate>
	 <guid>996612</guid>
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  <category><![CDATA[Foundation Research - Vision & Strategy]]></category> 
   			<title><![CDATA[ How to Use a Request for Information in CRM Product Evaluations]]></title>
		<description><![CDATA[ The RFI is an important document for researching markets and establishing baseline comparisons of vendors and products. When making CRM system purchasing decisions, use the RFI to confirm project assumptions and determine the best set of solutions to research in depth. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=136893&ref=g_rss]]></link>
  	 <pubDate>Mon, 09 Jan 2006</pubDate>
	 <guid>488102</guid>
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  <category><![CDATA[Foundation Research - Marketing & Sales]]></category> 
   			<title><![CDATA[ Key Issues for Marketing Disciplines, 2011]]></title>
		<description><![CDATA[ Gartner's marketing disciplines agenda equips business and marketing leaders of all technology and service providers to spot and capture new opportunities for top-line revenue growth by offering growth strategies, in-depth marketing best practices and quantitative insights. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=211108&ref=g_rss]]></link>
  	 <pubDate>Thu, 17 Mar 2011</pubDate>
	 <guid>1595417</guid> 
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  <category><![CDATA[Foundation Research - Marketing & Sales]]></category> 
   			<title><![CDATA[ Predicts 2011: E-Commerce Will Reach for New Geographies, Channels and Payment Opportunities]]></title>
		<description><![CDATA[ Here, we highlight Gartner's e-commerce predictions for 2011, including the complexities of operating international websites, exceeding customer expectations, managing fraud detection and the role of context-aware computing in improving multichannel sales. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=208906&ref=g_rss]]></link>
  	 <pubDate>Wed, 17 Nov 2010</pubDate>
	 <guid>1471948</guid> 
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  <category><![CDATA[Foundation Research - Marketing & Sales]]></category> 
   			<title><![CDATA[ Top Six CRM Sales Processes to Improve in a Cost-Constrained Economy]]></title>
		<description><![CDATA[ A more effective and productive sales department is essential to companies confronting distressed markets. Six key sales processes are highlighted that merit attention for corporate initiatives to return to growth in a cost-constrained economy. Employ this research to reassess investments for sales. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=167485&ref=g_rss]]></link>
  	 <pubDate>Thu, 21 May 2009</pubDate>
	 <guid>987912</guid> 
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  <category><![CDATA[Foundation Research - Marketing & Sales]]></category> 
   			<title><![CDATA[ Key KPIs for the Top Six CRM Marketing Processes]]></title>
		<description><![CDATA[ Establishing key performance indicators for each marketing process is crucial. KPIs enable marketing to build a business case to justify investment in automation, to measure and demonstrate success to executive management, and to seek further process improvements. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=165642&ref=g_rss]]></link>
  	 <pubDate>Thu, 19 Mar 2009</pubDate>
	 <guid>915518</guid> 
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  <category><![CDATA[Foundation Research - Marketing & Sales]]></category> 
   			<title><![CDATA[ Five Best Practices for Establishing an Online Community for Marketing Benefits]]></title>
		<description><![CDATA[ The online community can be a powerful tool for marketing purposes, but it requires commitment and risk to reap company rewards. You must set goals, establish trust and participate to create a free exchange of customer information that benefits your company. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=142888&ref=g_rss]]></link>
  	 <pubDate>Wed, 04 Oct 2006</pubDate>
	 <guid>496899</guid> 
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  <category><![CDATA[Foundation Research - Marketing & Sales]]></category> 
   			<title><![CDATA[ Essential Building Blocks of Sales Incentive Compensation Management Software]]></title>
		<description><![CDATA[ There's renewed interest in sales ICM applications for aiding sales process improvements, providing greater influence over selling activities and stimulating revenue growth. Use a framework of eight functional and technical building blocks to evaluate sales ICM application products. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=140845&ref=g_rss]]></link>
  	 <pubDate>Tue, 06 Jun 2006</pubDate>
	 <guid>492956</guid> 
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  <category><![CDATA[Foundation Research - Marketing & Sales]]></category> 
   			<title><![CDATA[ Method for Profiling Sales and Marketing Prospects]]></title>
		<description><![CDATA[ Companies are increasingly using their Web channels for prospecting; however, collecting information to identify Web site visitors in support of sales and marketing efforts is a challenging task. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=130897&ref=g_rss]]></link>
  	 <pubDate>Tue, 09 May 2006</pubDate>
	 <guid>491894</guid> 
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  <category><![CDATA[Foundation Research - Marketing & Sales]]></category> 
   			<title><![CDATA[ Strategic Options for Establishing an Enterprise Marketing Management Platform]]></title>
		<description><![CDATA[ Enterprise marketing management can provide a platform for marketing operations and processes. As vendors develop stronger capabilities to support EMM, companies will need to assess different options for establishing a platform for marketing. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=139459&ref=g_rss]]></link>
  	 <pubDate>Thu, 27 Apr 2006</pubDate>
	 <guid>491617</guid> 
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  <category><![CDATA[Foundation Research - Customer Support]]></category> 
   			<title><![CDATA[ Roundup of Web Customer Service Research for 2010]]></title>
		<description><![CDATA[ The Web Customer Service Framework was expanded in 2010 to reflect the growing number of social and Web-based customer service channels available today. This roundup of Web customer service research examines the highlights of 2010. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=210083&ref=g_rss]]></link>
  	 <pubDate>Fri, 28 Jan 2011</pubDate>
	 <guid>1532214</guid>
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  <category><![CDATA[Foundation Research - Customer Support]]></category> 
   			<title><![CDATA[ Customer-Centric Web Strategies: Responding to All Things Social]]></title>
		<description><![CDATA[ Marketing, sales and service executives have the support of top management to create a compelling Web presence. Here, we outline nine research reports that collectively look at the most critical aspects of making the Web customer-centric. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=172560&ref=g_rss]]></link>
  	 <pubDate>Tue, 17 Nov 2009</pubDate>
	 <guid>1229519</guid>
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  <category><![CDATA[Foundation Research - Customer Support]]></category> 
   			<title><![CDATA[ The Future of the Contact Center: Service Is Key to Customer Strategy]]></title>
		<description><![CDATA[ For most organizations, the customer service contact center is the single place where an organization demonstrates its concern for, and value to, the customer. These interactions make or break the brand promise. We evaluate the processes and technologies that drive profit and reduce cost. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=166106&ref=g_rss]]></link>
  	 <pubDate>Thu, 05 Mar 2009</pubDate>
	 <guid>907219</guid>
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  <category><![CDATA[Foundation Research - Customer Support]]></category> 
   			<title><![CDATA[ Frequently Asked Questions About Implementing CRM With an ESP]]></title>
		<description><![CDATA[ This document presents the most common questions Gartner analysts get from clients seeking to implement a CRM solution using an external service provider. The answers can help you work more effectively with your provider to better plan and execute your CRM initiative. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=164951&ref=g_rss]]></link>
  	 <pubDate>Fri, 30 Jan 2009</pubDate>
	 <guid>870814</guid>
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  <category><![CDATA[Foundation Research - Customer Support]]></category> 
   			<title><![CDATA[ Use Analytics to Prove the Link Between Customer Satisfaction and Profitability]]></title>
		<description><![CDATA[ Deriving the business case for customer-satisfaction-enhancing operational investments is a challenge for most organizations. However, it can be obtained by analyzing the influencers of satisfaction and their impact on profitability. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=136915&ref=g_rss]]></link>
  	 <pubDate>Fri, 03 Mar 2006</pubDate>
	 <guid>489810</guid>
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  <category><![CDATA[Magic Quadrants & Marketscopes]]></category> 
   			<title><![CDATA[ Magic Quadrant for CRM Customer Service Contact Centers]]></title>
		<description><![CDATA[ This Magic Quadrant looks at CRM software for customer service representatives in the contact center. Social media trends, a strong application and technology refresh cycle, and a demand for analytics and business rules are driving changes in the industry. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=212151&ref=g_rss]]></link>
  	 <pubDate>Fri, 15 Apr 2011</pubDate>
	 <guid>1636015</guid>
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  <category><![CDATA[Magic Quadrants & Marketscopes]]></category> 
   			<title><![CDATA[ MarketScope for CRM Lead Management]]></title>
		<description><![CDATA[ Investments in lead management will grow faster than the CRM market in 2011 as companies focus on customer acquisition and revenue. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=210628&ref=g_rss]]></link>
  	 <pubDate>Sun, 13 Mar 2011</pubDate>
	 <guid>1586014</guid>
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  <category><![CDATA[Magic Quadrants & Marketscopes]]></category> 
   			<title><![CDATA[ Magic Quadrant for Marketing Resource Management]]></title>
		<description><![CDATA[ MRM has become a critical marketing capability, but expanding requirements and ongoing consolidation are complicating the investment cycle. Clients considering MRM should use this Magic Quadrant to evaluate the vendors in this rapidly evolving market. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=210103&ref=g_rss]]></link>
  	 <pubDate>Tue, 01 Feb 2011</pubDate>
	 <guid>1535026</guid>
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  <category><![CDATA[Magic Quadrants & Marketscopes]]></category> 
   			<title><![CDATA[ Magic Quadrant for Contact Center Workforce Optimization]]></title>
		<description><![CDATA[ Despite increasing awareness and adoption, the contact center workforce optimization market is about to enter a phase of turmoil, driven by convergence and consolidation. Though the same five vendors are evaluated as last year, it's highly likely that the landscape will look very different in 2012. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=207058&ref=g_rss]]></link>
  	 <pubDate>Wed, 27 Oct 2010</pubDate>
	 <guid>1458123</guid>
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  <category><![CDATA[Magic Quadrants & Marketscopes]]></category> 
   			<title><![CDATA[ Magic Quadrant for Enterprise Marketing Management]]></title>
		<description><![CDATA[ There are no Leaders or Challengers in this Magic Quadrant, as the recession had buyers focused on tactical areas of marketing and not on the EMM platform for much of 2009. However, if market momentum continues to increase during the next 12 months, we could see one or two Leaders emerge by 2011. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=206934&ref=g_rss]]></link>
  	 <pubDate>Thu, 14 Oct 2010</pubDate>
	 <guid>1452127</guid>
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  <category><![CDATA[Magic Quadrants & Marketscopes]]></category> 
   			<title><![CDATA[ Magic Quadrant for CRM Service Providers, Europe]]></title>
		<description><![CDATA[ Demand for CRM project-based consulting and implementation services is slowly returning to growth after contracting in 2009. This Magic Quadrant evaluates the service providers that users should consider for pan-European CRM projects. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=205931&ref=g_rss]]></link>
  	 <pubDate>Tue, 28 Sep 2010</pubDate>
	 <guid>1441518</guid>
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  <category><![CDATA[Magic Quadrants & Marketscopes]]></category> 
   			<title><![CDATA[ Magic Quadrant for Web Customer Service]]></title>
		<description><![CDATA[ Gartner's 2010 Magic Quadrant for Web Customer Service shows a maturing market with players jostling for position as they build out yet-incomplete Web customer service offerings. Close ties to the customer service contact center will influence buying behavior in next five years. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=206072&ref=g_rss]]></link>
  	 <pubDate>Fri, 10 Sep 2010</pubDate>
	 <guid>1434733</guid>
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  <category><![CDATA[Magic Quadrants & Marketscopes]]></category> 
   			<title><![CDATA[ Magic Quadrant for CRM Service Providers, North America]]></title>
		<description><![CDATA[ Demand for CRM project-based consulting and implementation services is slowly returning to positive growth after contracting in 2009. The Magic Quadrant for CRM service providers in North America positions service providers considered for CRM initiatives and presents the current vendor landscape. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=205524&ref=g_rss]]></link>
  	 <pubDate>Mon, 30 Aug 2010</pubDate>
	 <guid>1428825</guid>
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  <category><![CDATA[Magic Quadrants & Marketscopes]]></category> 
   			<title><![CDATA[ Magic Quadrant for Social CRM]]></title>
		<description><![CDATA[ Gartner's first Magic Quadrant for Social CRM responds to the growing interest and investment in social applications to support sales, marketing and customer service business processes. Social CRM application spending will grow at a faster rate than traditional CRM spending. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=201531&ref=g_rss]]></link>
  	 <pubDate>Tue, 29 Jun 2010</pubDate>
	 <guid>1391735</guid>
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  <category><![CDATA[Magic Quadrants & Marketscopes]]></category> 
   			<title><![CDATA[ Magic Quadrant for Field Service Management]]></title>
		<description><![CDATA[ Four trends are driving changes in the field service market: increased focus on workforce optimization, improved service quality levels, a move to more-flexible software models, such as subscription services, and mobility. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=201022&ref=g_rss]]></link>
  	 <pubDate>Thu, 17 Jun 2010</pubDate>
	 <guid>1387643</guid>
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  <category><![CDATA[Magic Quadrants & Marketscopes]]></category> 
   			<title><![CDATA[ Magic Quadrant for CRM Multichannel Campaign Management]]></title>
		<description><![CDATA[ Unica, SAS, Teradata and Oracle are leaders in the MCCM market. Infor CRM Epiphany doesn't meet this year's criteria and refocuses on CRM in its installed base. Portrait Software and Microsoft Dynamics CRM enter the market in the fast-growing software-as-a-service MCCM area. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=200530&ref=g_rss]]></link>
  	 <pubDate>Thu, 13 May 2010</pubDate>
	 <guid>1368641</guid>
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  <category><![CDATA[Hype Cycles]]></category> 
   			<title><![CDATA[ Hype Cycle for Analytic Applications, 2010]]></title>
		<description><![CDATA[ Analytical capability is increasingly packaged as a solution to address specific business issues, rather than created with generic business intelligence tools. Gartner's Hype Cycle for Analytic Applications shows the maturity, adoption rates and benefits of various analytic applications. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=205563&ref=g_rss]]></link>
  	 <pubDate>Fri, 08 Oct 2010</pubDate>
	 <guid>1448124</guid>  
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  <category><![CDATA[Hype Cycles]]></category> 
   			<title><![CDATA[ Hype Cycle for CRM Marketing Applications, 2010]]></title>
		<description><![CDATA[ Marketing applications and technologies vary greatly in terms of maturity and user adoption. This Hype Cycle can help you determine investment priorities, address drivers and inhibitors, understand benefits, and build a road map for marketing automation. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=205060&ref=g_rss]]></link>
  	 <pubDate>Thu, 29 Jul 2010</pubDate>
	 <guid>1412523</guid>  
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  <category><![CDATA[Hype Cycles]]></category> 
   			<title><![CDATA[ Hype Cycle for CRM Sales, 2010]]></title>
		<description><![CDATA[ To capitalize on the economic recovery, firms are seeking to rebuild sales capacity, improve selling practices and adopt innovation to gain decisive competitive advantages and drive growth. This research reviews the visibility, maturity and value of key technologies for optimizing sales resources. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=205008&ref=g_rss]]></link>
  	 <pubDate>Wed, 28 Jul 2010</pubDate>
	 <guid>1412015</guid>  
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  <category><![CDATA[Hype Cycles]]></category> 
   			<title><![CDATA[ Hype Cycle for CRM Customer Service and Field Service, 2010]]></title>
		<description><![CDATA[ The 2010 Hype Cycle for CRM Customer Service and Field Service evaluates 34 related technologies to guide buyers focused on retaining customers, enhancing existing relationships, maintaining a competitive advantage, and attracting new customers and skilled talent. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=205121&ref=g_rss]]></link>
  	 <pubDate>Mon, 26 Jul 2010</pubDate>
	 <guid>1409329</guid>  
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  <category><![CDATA[Vendor Ratings]]></category> 
   			<title><![CDATA[ Cool Vendors in CRM Sales, 2011]]></title>
		<description><![CDATA[ This year's Cool Vendors in CRM sales showcases technologies that facilitate daily sales activities. By using social, mobile and Web-based tools, salespeople can strengthen relationships with customers and prospects, and improve the probability of closing more deals faster. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=212077&ref=g_rss]]></link>
  	 <pubDate>Wed, 13 Apr 2011</pubDate>
	 <guid>1631915</guid>
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  <category><![CDATA[Vendor Ratings]]></category> 
   			<title><![CDATA[ Cool Vendors in CRM Customer Service, 2011]]></title>
		<description><![CDATA[ Customer service innovation is expressed through three key areas in this research: Web, social and employee management. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=211472&ref=g_rss]]></link>
  	 <pubDate>Wed, 13 Apr 2011</pubDate>
	 <guid>1631814</guid>
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  <category><![CDATA[Vendor Ratings]]></category> 
   			<title><![CDATA[ Cool Vendors in CRM Marketing, 2011]]></title>
		<description><![CDATA[ Innovative social marketing and social analytic solutions have opened up opportunities for companies to differentiate themselves. Clients intent on differentiation should consider Cool Vendors, but should also take into account the risks associated with using these smaller vendors. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=211256&ref=g_rss]]></link>
  	 <pubDate>Mon, 04 Apr 2011</pubDate>
	 <guid>1618415</guid>
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  <category><![CDATA[Vendor Ratings]]></category> 
   			<title><![CDATA[ Vendor Rating: Salesforce.com]]></title>
		<description><![CDATA[ Salesforce.com aims to propel its growth by focusing on emerging trends like social media technology and mobility. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=206539&ref=g_rss]]></link>
  	 <pubDate>Wed, 22 Sep 2010</pubDate>
	 <guid>1438927</guid>
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  <category><![CDATA[Vendor Ratings]]></category> 
   			<title><![CDATA[ Vendor Rating: PROS]]></title>
		<description><![CDATA[ Based in Houston, Texas, PROS is a 25-year veteran of price optimization and management, with a strong legacy in the airline and hospitality industries that is gaining momentum in select B2B markets. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=200995&ref=g_rss]]></link>
  	 <pubDate>Tue, 22 Jun 2010</pubDate>
	 <guid>1389322</guid>
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  <category><![CDATA[CRM Vendors]]></category> 
   			<title><![CDATA[ Evaluating Microsoft Dynamics CRM]]></title>
		<description><![CDATA[ Microsoft Dynamics CRM continues to improve its viability for automating sales and service processes, while expanding the architectural model to the cloud. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=212218&ref=g_rss]]></link>
  	 <pubDate>Mon, 25 Apr 2011</pubDate>
	 <guid>1651815</guid>
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  <category>Spotlights</category>
   			<title><![CDATA[ Top Business Processes for CRM Customer Service, 2011 to 2013]]></title>
		<description><![CDATA[ Customer service processes will vary by industry and corporate goals, yet there are specific classes of processes for organizations to focus on through 2013 that deal with lowering costs, thus driving customer loyalty and participation. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=212716&ref=g_rss]]></link>
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<category>Events</category>
 			<title><![CDATA[ Symposium/ITxpo Worlwide]]></title> 
  	
										<link><![CDATA[http://www.gartner.com/2_events/symposium/worldwide.html]]></link>
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