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		<title><![CDATA[ Gartner: Customer Relationship Management ]]></title> 
		<link><![CDATA[ http://www.gartner.com/it/products/research/asset_129491_2395.jsp ]]></link> 
		<description><![CDATA[ Learn how to balance business priorities with the wants and needs of customers, consumers and constituents. Gartner research covers the full spectrum of customer-centric strategies as well as the organizational and process issues that surround them. ]]></description> 
		<language>en-us</language> 
		<category><![CDATA[ Focus Area RSS Feed ]]></category> 
	
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					<category><![CDATA[News Analysis]]></category> 
	 							<title><![CDATA[ Microsoft Reduces Prices to Win CRM SaaS Business]]></title>
		<description><![CDATA[ Microsoft made two announcements about its Microsoft CRM Dynamics Online software-as-a-service (SaaS) offering. Both announcements are consistent with Microsoft's CRM SaaS strategy to aggressively gain market share. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=172429&ref=g_rss]]></link>
  					<pubDate>Thu, 05 Nov 2009</pubDate>
					<guid>1222413</guid>
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  <category><![CDATA[Vision & Strategy]]></category> 
   			<title><![CDATA[ Ten Imperatives for Optimizing the Multichannel Management Customer Experience]]></title>
		<description><![CDATA[ At every interaction, the customer experience affects future company revenue and profit. Proper channel management ensures that these customer experiences across channels reinforce the organization's basic brand value proposition and differentiate its business. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=172170&ref=g_rss]]></link>
  	 <pubDate>Fri, 30 Oct 2009</pubDate>
	 <guid>1217778</guid>
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  <category><![CDATA[Vision & Strategy]]></category> 
   			<title><![CDATA[ Don't Let a Good Crisis Go to Waste; CMOs Should Act Now to Innovate Marketing]]></title>
		<description><![CDATA[ In 2009, Gartner predicted that more than 75% of marketing budgets worldwide would be cut by at least 20%. Despite an improving economy, budget levels are unlikely to rebound in 2010. Chief marketing officer skills must change to transform marketing and restore marketing budgets. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=170983&ref=g_rss]]></link>
  	 <pubDate>Wed, 21 Oct 2009</pubDate>
	 <guid>1210541</guid>
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  <category><![CDATA[Vision & Strategy]]></category> 
   			<title><![CDATA[ Listen to the Customer in the Customer-Centric Web]]></title>
		<description><![CDATA[ Capturing, investigating and acting upon the voice of the Web customer is becoming a critical factor for ensuring the ongoing success of an organization. Additional surveying is essential to provide more-accurate and useful insight. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=171135&ref=g_rss]]></link>
  	 <pubDate>Wed, 07 Oct 2009</pubDate>
	 <guid>1201416</guid>
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  <category><![CDATA[Vision & Strategy]]></category> 
   			<title><![CDATA[ Q&A: What Products Are Included in Oracle Applications Unlimited?]]></title>
		<description><![CDATA[ Oracle is delivering on its Applications Unlimited commitment by continuing to enhance the product lines. Users are asking what products are included in Applications Unlimited. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=171670&ref=g_rss]]></link>
  	 <pubDate>Fri, 02 Oct 2009</pubDate>
	 <guid>1189403</guid>
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  <category><![CDATA[Vision & Strategy]]></category> 
   			<title><![CDATA[ CRM Now: Never Let a Good Crisis Go to Waste]]></title>
		<description><![CDATA[ In response to the recession and rapid developments in IT, business strategies are being affected by and taking advantage of technical innovation and customer-centric leadership. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=170276&ref=g_rss]]></link>
  	 <pubDate>Mon, 28 Sep 2009</pubDate>
	 <guid>1191113</guid>
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  <category><![CDATA[Vision & Strategy]]></category> 
   			<title><![CDATA[ How Mobile E-Commerce Should be Using Context, but Isn't]]></title>
		<description><![CDATA[ The lagging economy presents fertile ground for vendors to help organizations boost sales using context-aware computing. We outline benefits that should inspire organizations to push for innovative application development, and provide a real-life example of optimal technology at work. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=171203&ref=g_rss]]></link>
  	 <pubDate>Tue, 22 Sep 2009</pubDate>
	 <guid>1185816</guid>
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  <category><![CDATA[Vision & Strategy]]></category> 
   			<title><![CDATA[ Analytic Application Adoption Intentions From 2009 Gartner User Wants and Needs Survey]]></title>
		<description><![CDATA[ This research describes our analysis of survey responses regarding the adoption of analytic applications from Gartner's recent business intelligence conference. The analysis of adoption is categorized by industry, business objective and attitude toward technology adoption. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=170860&ref=g_rss]]></link>
  	 <pubDate>Fri, 04 Sep 2009</pubDate>
	 <guid>1165712</guid>
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  <category><![CDATA[Vision & Strategy]]></category> 
   			<title><![CDATA[ The Gartner CRM Consulting and System Integration Service Provider Directory, Asia/Pacific]]></title>
		<description><![CDATA[ The 12 service providers listed in this directory have CRM consulting and system integration service capabilities and offerings in Asia/Pacific. Readers can use this directory as a reference guide for an initial scan of CRM C&SI service providers in the region. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=170197&ref=g_rss]]></link>
  	 <pubDate>Thu, 27 Aug 2009</pubDate>
	 <guid>1152612</guid>
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  <category><![CDATA[Vision & Strategy]]></category> 
   			<title><![CDATA[ Generation Virtual: Sell to the Online Persona, Not the Person]]></title>
		<description><![CDATA[ To remain relevant, businesses will need to accommodate the use of online, mostly anonymous, multiple personas. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=170076&ref=g_rss]]></link>
  	 <pubDate>Tue, 11 Aug 2009</pubDate>
	 <guid>1124518</guid>
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  <category><![CDATA[Vision & Strategy]]></category> 
   			<title><![CDATA[ The Definition of Customer Experience Management]]></title>
		<description><![CDATA[ Customer experience management depends on the definition of customer experience, which, in turn, depends on the definition of experience. Those striving to improve the customer experience need to be clear about these definitions to avoid a lack of focus and oversight, and duplication of effort. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=169354&ref=g_rss]]></link>
  	 <pubDate>Fri, 07 Aug 2009</pubDate>
	 <guid>1120012</guid>
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  <category><![CDATA[Marketing & Sales]]></category> 
   			<title><![CDATA[ EMM Platforms Support the Marketing Ecosystem]]></title>
		<description><![CDATA[ An enterprise marketing management platform supports the entire marketing ecosystem, including its operational, executional and analytical marketing processes. EMM is becoming mission-critical for improving marketing performance and determining marketing's return on investment. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=170707&ref=g_rss]]></link>
  	 <pubDate>Wed, 23 Sep 2009</pubDate>
	 <guid>1184582</guid>  
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  <category><![CDATA[Marketing & Sales]]></category> 
   			<title><![CDATA[ Customer Experiences With Omniture's Test&Target Website Product]]></title>
		<description><![CDATA[ Reference customers of Omniture's Test&Target website product get value from its testing functions, but most have not yet fully adopted its one-to-one targeting features. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=170156&ref=g_rss]]></link>
  	 <pubDate>Fri, 04 Sep 2009</pubDate>
	 <guid>1164712</guid>  
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  <category><![CDATA[Marketing & Sales]]></category> 
   			<title><![CDATA[ Use the Gartner MDM Maturity Model to Create Your MDM Road Map]]></title>
		<description><![CDATA[ Master data management is a discipline that requires an ongoing focus. Use the Gartner MDM maturity model to gauge your organization's MDM maturity, then use that baseline to plan how and where to make improvements. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=169865&ref=g_rss]]></link>
  	 <pubDate>Wed, 26 Aug 2009</pubDate>
	 <guid>1151312</guid>  
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  <category><![CDATA[Marketing & Sales]]></category> 
   			<title><![CDATA[ Research Overview for Sales Executives: The Return to Growth Depends on You]]></title>
		<description><![CDATA[ Corporations seeking to recover from the recession and return to growth need to stabilize and expand sales. This overview highlights research on processes and tools that sales leadership teams should consider to help sales forces overcome uncertain business conditions. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=170613&ref=g_rss]]></link>
  	 <pubDate>Fri, 21 Aug 2009</pubDate>
	 <guid>1143412</guid>  
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  <category><![CDATA[Marketing & Sales]]></category> 
   			<title><![CDATA[ The Customer Data Every Organization Should Have]]></title>
		<description><![CDATA[ Most organizations talk about the 360 degree or holistic view of the customer, but few organizations have actually considered what data this requires. This research describes the data components of a complete view of the customer. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=168988&ref=g_rss]]></link>
  	 <pubDate>Wed, 19 Aug 2009</pubDate>
	 <guid>1139812</guid>  
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  <category><![CDATA[Marketing & Sales]]></category> 
   			<title><![CDATA[ Marketing Performance Management: A Hierarchy of Analytic Applications and Tools]]></title>
		<description><![CDATA[ Marketing performance management supports visibility, causality and predictability to enable marketers to monitor, manage and plan their initiatives. MPM requires a portfolio of a hierarchical set of analytic applications and tools that supports different marketing roles. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=170252&ref=g_rss]]></link>
  	 <pubDate>Fri, 14 Aug 2009</pubDate>
	 <guid>1132512</guid>  
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  <category><![CDATA[Marketing & Sales]]></category> 
   			<title><![CDATA[ Marketing Performance Management Applications: From Reporting to Optimization]]></title>
		<description><![CDATA[ During the next five years, marketing organizations will be challenged to evolve from reactive reporting to proactive optimization for MPM. Marketing organizations that focus on achieving Generation 4 and 5 of MPM will be more agile than their competition. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=170226&ref=g_rss]]></link>
  	 <pubDate>Fri, 14 Aug 2009</pubDate>
	 <guid>1132412</guid>  
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  <category><![CDATA[Marketing & Sales]]></category> 
   			<title><![CDATA[ Top Six CRM Sales Processes to Improve in a Cost-Constrained Economy]]></title>
		<description><![CDATA[ A more effective and productive sales department is essential to companies confronting distressed markets. Six key sales processes are highlighted that merit attention for corporate initiatives to return to growth in a cost-constrained economy. Employ this research to reassess investments for sales. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=167485&ref=g_rss]]></link>
  	 <pubDate>Thu, 21 May 2009</pubDate>
	 <guid>987912</guid>  
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  <category><![CDATA[Marketing & Sales]]></category> 
   			<title><![CDATA[ Salesforce.com and the Evolution of SaaS]]></title>
		<description><![CDATA[ Pioneering the software-as-a-service delivery model was one element of many that led to salesforce.com's revenue growth. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=167241&ref=g_rss]]></link>
  	 <pubDate>Thu, 23 Apr 2009</pubDate>
	 <guid>946816</guid>  
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  <category><![CDATA[Marketing & Sales]]></category> 
   			<title><![CDATA[ Key KPIs for the Top Six CRM Marketing Processes]]></title>
		<description><![CDATA[ Establishing key performance indicators for each marketing process is crucial. KPIs enable marketing to build a business case to justify investment in automation, to measure and demonstrate success to executive management, and to seek further process improvements. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=165642&ref=g_rss]]></link>
  	 <pubDate>Thu, 19 Mar 2009</pubDate>
	 <guid>915518</guid>  
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  <category><![CDATA[Customer Service & Field Service]]></category> 
   			<title><![CDATA[ Enterprise Feedback Management: Market Overview]]></title>
		<description><![CDATA[ Enterprise feedback management solutions provide organizations with an important and unique perspective of customer, employee and partner issues, desires and expectations. This research presents the findings from a survey of leading EFM vendors worldwide. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=172197&ref=g_rss]]></link>
  	  <pubDate>Wed, 18 Nov 2009</pubDate>
	 <guid>1230514</guid>   
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  <category><![CDATA[Customer Service & Field Service]]></category> 
   			<title><![CDATA[ Customer-Centric Web Strategies: Responding to All Things Social]]></title>
		<description><![CDATA[ Marketing, sales and service executives have the support of top management to create a compelling Web presence. Here, we outline nine research reports that collectively look at the most critical aspects of making the Web customer-centric. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=172560&ref=g_rss]]></link>
  	  <pubDate>Tue, 17 Nov 2009</pubDate>
	 <guid>1229519</guid>   
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  <category><![CDATA[Customer Service & Field Service]]></category> 
   			<title><![CDATA[ The Top 10 Ways to Make a Website Customer-Centric]]></title>
		<description><![CDATA[ Most websites fail to work the way visitors to the site want them to work. Business leaders expect their sites to engage, influence and inform visitors. We look at ways to close the significant gaps that damage the customer's Web experience. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=172127&ref=g_rss]]></link>
  	  <pubDate>Fri, 06 Nov 2009</pubDate>
	 <guid>1221939</guid>   
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  <category><![CDATA[Customer Service & Field Service]]></category> 
   			<title><![CDATA[ The Business Impact of Social Computing: Real-World Results for Customer Engagement]]></title>
		<description><![CDATA[ This research highlights three cases where a social-media solution increased customer engagement and product or service utilization to drive greater customer satisfaction and loyalty. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=172229&ref=g_rss]]></link>
  	  <pubDate>Wed, 04 Nov 2009</pubDate>
	 <guid>1219724</guid>   
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  <category><![CDATA[Customer Service & Field Service]]></category> 
   			<title><![CDATA[ Case Study: Cable Provider Dramatically Improves Performance of Field Service]]></title>
		<description><![CDATA[ A cable provider restructured its field service operations to improve customer satisfaction while dramatically lowering costs by deploying a predictive workforce management system, and a customer communication and alert system in a cloud-computing model. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=171363&ref=g_rss]]></link>
  	  <pubDate>Mon, 26 Oct 2009</pubDate>
	 <guid>1215919</guid>   
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  <category><![CDATA[Customer Service & Field Service]]></category> 
   			<title><![CDATA[ Listen to the Customer in the Customer-Centric Web]]></title>
		<description><![CDATA[ Capturing, investigating and acting upon the voice of the Web customer is becoming a critical factor for ensuring the ongoing success of an organization. Additional surveying is essential to provide more-accurate and useful insight. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=171135&ref=g_rss]]></link>
  	  <pubDate>Wed, 07 Oct 2009</pubDate>
	 <guid>1201416</guid>   
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  <category><![CDATA[Customer Service & Field Service]]></category> 
   			<title><![CDATA[ CRM: Enter the Marketing Matrix for Productivity and Customer Experience]]></title>
		<description><![CDATA[ When evaluating technology, marketers should balance objectives for increasing productivity with efforts to improve customer experience to better address tactical and strategic objectives. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=171523&ref=g_rss]]></link>
  	  <pubDate>Mon, 05 Oct 2009</pubDate>
	 <guid>1198313</guid>   
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  <category><![CDATA[Customer Service & Field Service]]></category> 
   			<title><![CDATA[ Contact Center Call-Recording Market Trends]]></title>
		<description><![CDATA[ Despite its maturity, the contact center call-recording market is undergoing significant evolution in its role, provision and organizational impact. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=170654&ref=g_rss]]></link>
  	  <pubDate>Mon, 21 Sep 2009</pubDate>
	 <guid>1184535</guid>   
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  <category><![CDATA[Customer Service & Field Service]]></category> 
   			<title><![CDATA[ Contact Center Workforce Management Market Trends]]></title>
		<description><![CDATA[ The contact center workforce management market is relatively healthy, despite the recession, due to its impact on operational efficiency. SaaS adoption is beginning to increase, and customers expect high usability and value for their money. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=170615&ref=g_rss]]></link>
  	  <pubDate>Mon, 21 Sep 2009</pubDate>
	 <guid>1185015</guid>   
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  <category><![CDATA[Customer Service & Field Service]]></category> 
   			<title><![CDATA[ Case Study: Rail Operator SJ Uses CRM to Increase Profits and Customer Satisfaction]]></title>
		<description><![CDATA[ Swedish rail operator SJ increased its average revenue per customer substantially by focusing on a differentiated experience for each segment of its customer base. This study shows how executives in charge of the customer experience can offer customers a more personalized relationship. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=169164&ref=g_rss]]></link>
  	  <pubDate>Mon, 31 Aug 2009</pubDate>
	 <guid>1156812</guid>   
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  <category><![CDATA[Foundation Research - Vision & Strategy]]></category> 
   			<title><![CDATA[ Ten Best Practices to Make CRM Project Change Management More Effective]]></title>
		<description><![CDATA[ Effective CRM requires a fresh view of corporate culture, behavior and collaboration. In addition to the key elements that bring about behavioral change, CRM initiatives also demand best practices that should be followed to improve the chances of success. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=169742&ref=g_rss]]></link>
  	 <pubDate>Thu, 23 Jul 2009</pubDate>
	 <guid>1090013</guid>
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  <category><![CDATA[Foundation Research - Vision & Strategy]]></category> 
   			<title><![CDATA[ A Decision Framework for Delivering Sales Analytics More Effectively]]></title>
		<description><![CDATA[ Gartner's surveys on business intelligence consistently highlight sales analytics as a high priority -- often, second only to corporate performance management. However, attempts to deploy analytics for sales have been few and difficult. We present a framework for evaluating four delivery strategies. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=163179&ref=g_rss]]></link>
  	 <pubDate>Tue, 09 Dec 2008</pubDate>
	 <guid>832419</guid>
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  <category><![CDATA[Foundation Research - Vision & Strategy]]></category> 
   			<title><![CDATA[ Applying Gartner's Eight Building Blocks of CRM]]></title>
		<description><![CDATA[ Customer relationship management initiatives require a proven framework to ensure that projects are approached on a balanced, integrated basis that's simultaneously tactical and strategic. Applying such a framework will help maximize the benefits of CRM. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=169547&ref=g_rss]]></link>
  	 <pubDate>Thu, 23 Jul 2009</pubDate>
	 <guid>1090112</guid>
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  <category><![CDATA[Foundation Research - Vision & Strategy]]></category> 
   			<title><![CDATA[ Get the Best Performance Out of Your CRM Metrics]]></title>
		<description><![CDATA[ Of the eight building blocks required for a successful CRM strategy, metrics is one of the most difficult to do correctly. Done well, metrics not only track historical performance, but also influence behavior and provide a basis for comparing disparate activities to determine future investments. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=168985&ref=g_rss]]></link>
  	 <pubDate>Mon, 27 Jul 2009</pubDate>
	 <guid>1096412</guid>
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  <category><![CDATA[Foundation Research - Vision & Strategy]]></category> 
   			<title><![CDATA[ How to Develop a CRM Strategy]]></title>
		<description><![CDATA[ A CRM strategy outlines plans to develop valuable customer relationships, and creates a competitive position that makes the most of a company's customer assets. To be successful, a strategy must support a company's vision, set key objectives and create a measurable plan of action. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=168304&ref=g_rss]]></link>
  	 <pubDate>Wed, 27 May 2009</pubDate>
	 <guid>994412</guid>
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  <category><![CDATA[Foundation Research - Vision & Strategy]]></category> 
   			<title><![CDATA[ How to Create a Powerful CRM Vision]]></title>
		<description><![CDATA[ A successful CRM vision is vital to successful CRM initiatives. Five critical components are necessary for a complete CRM vision: strong leadership, a corporate personality, a model customer experience, customer-centricity and a supportive corporate culture. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=168417&ref=g_rss]]></link>
  	 <pubDate>Thu, 28 May 2009</pubDate>
	 <guid>996612</guid>
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  <category><![CDATA[Foundation Research - Vision & Strategy]]></category> 
   			<title><![CDATA[ Key Issues for CRM Strategies and Implementations, 2009]]></title>
		<description><![CDATA[ Three trends will capture the attention of leaders engaged in CRM strategies and implementations in 2009: the global economic downturn, the acceleration of collaborative or social CRM, and the impact of business process management on CRM architectures. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=165714&ref=g_rss]]></link>
  	 <pubDate>Wed, 08 Apr 2009</pubDate>
	 <guid>933012</guid>
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  <category><![CDATA[Foundation Research - Vision & Strategy]]></category> 
   			<title><![CDATA[ Gartner's Top 39 CRM Case Studies, Sorted by Industry, for 2008]]></title>
		<description><![CDATA[ Gartner's library of successful CRM project case studies spans dozens of objectives in multiple industries. No single strategy works for every company, and these cases provide solid examples of various best practices in action. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=159759&ref=g_rss]]></link>
  	 <pubDate>Thu, 31 Jul 2008</pubDate>
	 <guid>735321</guid>
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  <category><![CDATA[Foundation Research - Vision & Strategy]]></category> 
   			<title><![CDATA[ How to Prepare IT for the Customer-Aligned Enterprise]]></title>
		<description><![CDATA[ During the next 10 years, IT organizations of all sizes will need to work on aligning themselves more closely with the needs of the business's end customers. The shift away from "one size fits all" IT to targeted customer strategies will impact all aspects of IT. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=143158&ref=g_rss]]></link>
  	 <pubDate>Tue, 19 Sep 2006</pubDate>
	 <guid>496523</guid>
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  <category><![CDATA[Foundation Research - Vision & Strategy]]></category> 
   			<title><![CDATA[ How to Use a Request for Information in CRM Product Evaluations]]></title>
		<description><![CDATA[ The RFI is an important document for researching markets and establishing baseline comparisons of vendors and products. When making CRM system purchasing decisions, use the RFI to confirm project assumptions and determine the best set of solutions to research in depth. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=136893&ref=g_rss]]></link>
  	 <pubDate>Mon, 09 Jan 2006</pubDate>
	 <guid>488102</guid>
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  <category><![CDATA[Foundation Research - Marketing & Sales]]></category> 
   			<title><![CDATA[ Top Six CRM Sales Processes to Improve in a Cost-Constrained Economy]]></title>
		<description><![CDATA[ A more effective and productive sales department is essential to companies confronting distressed markets. Six key sales processes are highlighted that merit attention for corporate initiatives to return to growth in a cost-constrained economy. Employ this research to reassess investments for sales. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=167485&ref=g_rss]]></link>
  	 <pubDate>Thu, 21 May 2009</pubDate>
	 <guid>987912</guid> 
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  <category><![CDATA[Foundation Research - Marketing & Sales]]></category> 
   			<title><![CDATA[ Key KPIs for the Top Six CRM Marketing Processes]]></title>
		<description><![CDATA[ Establishing key performance indicators for each marketing process is crucial. KPIs enable marketing to build a business case to justify investment in automation, to measure and demonstrate success to executive management, and to seek further process improvements. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=165642&ref=g_rss]]></link>
  	 <pubDate>Thu, 19 Mar 2009</pubDate>
	 <guid>915518</guid> 
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  <category><![CDATA[Foundation Research - Marketing & Sales]]></category> 
   			<title><![CDATA[ Key Issues for CRM Marketing and Sales Strategies, Processes, and Technologies, 2009]]></title>
		<description><![CDATA[ Improving retention, driving revenue and improving operational efficiency are absolutely critical for marketing and sales organizations in a tough economy. This research outlines the key issues that business (marketing and sales) and IT leaders need to address to gain business value from technology. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=165508&ref=g_rss]]></link>
  	 <pubDate>Fri, 27 Feb 2009</pubDate>
	 <guid>902415</guid> 
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  <category><![CDATA[Foundation Research - Marketing & Sales]]></category> 
   			<title><![CDATA[ Five Best Practices for Establishing an Online Community for Marketing Benefits]]></title>
		<description><![CDATA[ The online community can be a powerful tool for marketing purposes, but it requires commitment and risk to reap company rewards. You must set goals, establish trust and participate to create a free exchange of customer information that benefits your company. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=142888&ref=g_rss]]></link>
  	 <pubDate>Wed, 04 Oct 2006</pubDate>
	 <guid>496899</guid> 
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  <category><![CDATA[Foundation Research - Marketing & Sales]]></category> 
   			<title><![CDATA[ Introducing the Concept of Sales Performance Management]]></title>
		<description><![CDATA[ Sales performance management represents the next generation of best practices for sales. It establishes a strong foundation for improving sales execution. Use this concept to better organize sales territories, quotas and compensation plans to increase sales. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=141067&ref=g_rss]]></link>
  	 <pubDate>Wed, 21 Jun 2006</pubDate>
	 <guid>493161</guid> 
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  <category><![CDATA[Foundation Research - Marketing & Sales]]></category> 
   			<title><![CDATA[ Essential Building Blocks of Sales Incentive Compensation Management Software]]></title>
		<description><![CDATA[ There's renewed interest in sales ICM applications for aiding sales process improvements, providing greater influence over selling activities and stimulating revenue growth. Use a framework of eight functional and technical building blocks to evaluate sales ICM application products. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=140845&ref=g_rss]]></link>
  	 <pubDate>Tue, 06 Jun 2006</pubDate>
	 <guid>492956</guid> 
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  <category><![CDATA[Foundation Research - Marketing & Sales]]></category> 
   			<title><![CDATA[ Method for Profiling Sales and Marketing Prospects]]></title>
		<description><![CDATA[ Companies are increasingly using their Web channels for prospecting; however, collecting information to identify Web site visitors in support of sales and marketing efforts is a challenging task. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=130897&ref=g_rss]]></link>
  	 <pubDate>Tue, 09 May 2006</pubDate>
	 <guid>491894</guid> 
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  <category><![CDATA[Foundation Research - Marketing & Sales]]></category> 
   			<title><![CDATA[ Strategic Options for Establishing an Enterprise Marketing Management Platform]]></title>
		<description><![CDATA[ Enterprise marketing management can provide a platform for marketing operations and processes. As vendors develop stronger capabilities to support EMM, companies will need to assess different options for establishing a platform for marketing. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=139459&ref=g_rss]]></link>
  	 <pubDate>Thu, 27 Apr 2006</pubDate>
	 <guid>491617</guid> 
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  <category><![CDATA[Foundation Research - Customer Support]]></category> 
   			<title><![CDATA[ Customer-Centric Web Strategies: Responding to All Things Social]]></title>
		<description><![CDATA[ Marketing, sales and service executives have the support of top management to create a compelling Web presence. Here, we outline nine research reports that collectively look at the most critical aspects of making the Web customer-centric. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=172560&ref=g_rss]]></link>
  	 <pubDate>Tue, 17 Nov 2009</pubDate>
	 <guid>1229519</guid>
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  <category><![CDATA[Foundation Research - Customer Support]]></category> 
   			<title><![CDATA[ Key Issues for Customer Experience Management, 2009]]></title>
		<description><![CDATA[ The three biggest issues for customer experience management leaders in 2009 are how others have achieved a great customer experience, maintaining focus on experience during the economic downturn, and the rise in importance of enterprise feedback management. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=165715&ref=g_rss]]></link>
  	 <pubDate>Fri, 27 Feb 2009</pubDate>
	 <guid>903019</guid>
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  <category><![CDATA[Foundation Research - Customer Support]]></category> 
   			<title><![CDATA[ Key Issues for Customer Service CRM Strategies, 2009]]></title>
		<description><![CDATA[ Three trends will influence customer service initiatives through 2012: Creating positive customer experiences while cutting costs, consumers turning to peers online for information, and the need for intelligent contact center applications and processes. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=165701&ref=g_rss]]></link>
  	 <pubDate>Fri, 27 Feb 2009</pubDate>
	 <guid>902512</guid>
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  <category><![CDATA[Foundation Research - Customer Support]]></category> 
   			<title><![CDATA[ The Future of the Contact Center: Service Is Key to Customer Strategy]]></title>
		<description><![CDATA[ For most organizations, the customer service contact center is the single place where an organization demonstrates its concern for, and value to, the customer. These interactions make or break the brand promise. We evaluate the processes and technologies that drive profit and reduce cost. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=166106&ref=g_rss]]></link>
  	 <pubDate>Thu, 05 Mar 2009</pubDate>
	 <guid>907219</guid>
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  <category><![CDATA[Foundation Research - Customer Support]]></category> 
   			<title><![CDATA[ Key Issues for Contact Center Infrastructure, 2009]]></title>
		<description><![CDATA[ Selection and deployment strategies for contact center infrastructure play a key role in meeting enterprise customers' service and sales objectives. Here we provide an overview of the user- and vendor-oriented key issues discussed in our contact center infrastructure research in 2009. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=166483&ref=g_rss]]></link>
  	 <pubDate>Fri, 20 Mar 2009</pubDate>
	 <guid>916320</guid>
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  <category><![CDATA[Foundation Research - Customer Support]]></category> 
   			<title><![CDATA[ Frequently Asked Questions About Implementing CRM With an ESP]]></title>
		<description><![CDATA[ This document presents the most common questions Gartner analysts get from clients seeking to implement a CRM solution using an external service provider. The answers can help you work more effectively with your provider to better plan and execute your CRM initiative. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=164951&ref=g_rss]]></link>
  	 <pubDate>Fri, 30 Jan 2009</pubDate>
	 <guid>870814</guid>
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  <category><![CDATA[Foundation Research - Customer Support]]></category> 
   			<title><![CDATA[ Predicts 2009: CRM Customer Service and Support]]></title>
		<description><![CDATA[ The predictions for 2009 focus on the Internet maturing as a channel for advanced interactions between enterprises and a newly evolved "Generation Virtual" customer, one who expects accurate self-service, access to peer opinions and to be well-known by the organization. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=162742&ref=g_rss]]></link>
  	 <pubDate>Mon, 10 Nov 2008</pubDate>
	 <guid>796712</guid>
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  <category><![CDATA[Foundation Research - Customer Support]]></category> 
   			<title><![CDATA[ Contact Center Workforce Optimization: A Framework for Success]]></title>
		<description><![CDATA[ Contact center performance is affected by its employees, technologies and processes. Gartner has developed a framework that encapsulates an emerging software market focused on delivering effective and efficient contact center environments. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=139255&ref=g_rss]]></link>
  	 <pubDate>Mon, 19 Jun 2006</pubDate>
	 <guid>493347</guid>
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  <category><![CDATA[Foundation Research - Customer Support]]></category> 
   			<title><![CDATA[ Use Analytics to Prove the Link Between Customer Satisfaction and Profitability]]></title>
		<description><![CDATA[ Deriving the business case for customer-satisfaction-enhancing operational investments is a challenge for most organizations. However, it can be obtained by analyzing the influencers of satisfaction and their impact on profitability. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=136915&ref=g_rss]]></link>
  	 <pubDate>Fri, 03 Mar 2006</pubDate>
	 <guid>489810</guid>
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  <category><![CDATA[Foundation Research - Customer Support]]></category> 
   			<title><![CDATA[ Ten Secrets for Creating a Customer-Centric Enterprise]]></title>
		<description><![CDATA[ Despite ongoing consolidation among major customer relationship management vendors, the best practices that form the foundation of successful CRM ventures remain unchanged. Review these "10 secrets of success" to ensure successful implementations, regardless of the vendor you choose. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=136913&ref=g_rss]]></link>
  	 <pubDate>Thu, 22 Dec 2005</pubDate>
	 <guid>487677</guid>
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  <category><![CDATA[Magic Quadrants & Marketscopes]]></category> 
   			<title><![CDATA[ Magic Quadrant for Contact Center Workforce Optimization]]></title>
		<description><![CDATA[ The contact center workforce optimization market is evolving. It contains a diverse set of vendors, with significant variances in solution capability and market positioning. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=171100&ref=g_rss]]></link>
  	 <pubDate>Mon, 12 Oct 2009</pubDate>
	 <guid>1205113</guid>
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  <category><![CDATA[Magic Quadrants & Marketscopes]]></category> 
   			<title><![CDATA[ MarketScope for Sales Configuration, 3Q09]]></title>
		<description><![CDATA[ The sales configuration market is evolving beyond core configuration capabilities. The focus is on supporting integrated sales business processes, such as opportunity to order with the larger vendors (Oracle, SAP and Sterling Commerce) and for niche vendors taking on this new challenge. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=169350&ref=g_rss]]></link>
  	 <pubDate>Fri, 02 Oct 2009</pubDate>
	 <guid>1189400</guid>
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  <category><![CDATA[Magic Quadrants & Marketscopes]]></category> 
   			<title><![CDATA[ Magic Quadrant for E-Service Suites]]></title>
		<description><![CDATA[ Gartner's 2009 Magic Quadrant for E-Service Suites shows a fairly saturated market of solutions and offerings, each focusing on gaining market share in a down economy. References to the customer interaction hub are also starting to increase. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=170344&ref=g_rss]]></link>
  	 <pubDate>Fri, 11 Sep 2009</pubDate>
	 <guid>1176312</guid>
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  <category><![CDATA[Magic Quadrants & Marketscopes]]></category> 
   			<title><![CDATA[ MarketScope for Price Optimization and Management Software for B2B]]></title>
		<description><![CDATA[ The B2B market for price optimization and management software continued to mature and expand in 2008, despite the recession, growing by about 20% to approximately $180 million. PROS, Vendavo and Zilliant retained their market positions as leading best-of-breed vendors. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=169583&ref=g_rss]]></link>
  	 <pubDate>Fri, 31 Jul 2009</pubDate>
	 <guid>1107912</guid>
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  <category><![CDATA[Magic Quadrants & Marketscopes]]></category> 
   			<title><![CDATA[ Magic Quadrant for Sales Force Automation]]></title>
		<description><![CDATA[ Oracle CRM On Demand joins salesforce.com and Siebel as leaders in the sales force automation Magic Quadrant. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=168995&ref=g_rss]]></link>
  	 <pubDate>Wed, 22 Jul 2009</pubDate>
	 <guid>1088315</guid>
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  <category><![CDATA[Magic Quadrants & Marketscopes]]></category> 
   			<title><![CDATA[ Magic Quadrant for Enterprise Marketing Management]]></title>
		<description><![CDATA[ Due to low user adoption of EMM as a marketingwide platform, there are no leaders or challengers in this Magic Quadrant. Aprimo, Oracle, SAP, SAS and Unica are visionaries in such areas as marketing performance management, loyalty management and industry capabilities. Alterian, Infor and Teradata remain niche players. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=168813&ref=g_rss]]></link>
  	 <pubDate>Wed, 15 Jul 2009</pubDate>
	 <guid>1076012</guid>
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  <category><![CDATA[Magic Quadrants & Marketscopes]]></category> 
   			<title><![CDATA[ Magic Quadrant for Master Data Management of Customer Data]]></title>
		<description><![CDATA[ IBM and Oracle (Siebel Universal Customer Master) have strengthened their positions in the Leaders quadrant, with Initiate Systems joining them. Siperian and D&B Purisma figure as visionaries. SAP has remained strongly placed in the Niche Players quadrant. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=167733&ref=g_rss]]></link>
  	 <pubDate>Tue, 16 Jun 2009</pubDate>
	 <guid>1023412</guid>
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  <category><![CDATA[Magic Quadrants & Marketscopes]]></category> 
   			<title><![CDATA[ Magic Quadrant for CRM Service Providers, Europe]]></title>
		<description><![CDATA[ This Magic Quadrant identifies the service providers that users should consider for pan-European projects. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=167552&ref=g_rss]]></link>
  	 <pubDate>Wed, 27 May 2009</pubDate>
	 <guid>994212</guid>
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  <category><![CDATA[Magic Quadrants & Marketscopes]]></category> 
   			<title><![CDATA[ Magic Quadrant for CRM Service Providers, North America]]></title>
		<description><![CDATA[ Demand for CRM project-based consulting and implementation services is holding up surprisingly well in the face of the recession. The Magic Quadrant for CRM service providers in North America positions service providers considered for CRM initiatives and presents the current vendor landscape. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=167553&ref=g_rss]]></link>
  	 <pubDate>Wed, 20 May 2009</pubDate>
	 <guid>986912</guid>
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  <category><![CDATA[Magic Quadrants & Marketscopes]]></category> 
   			<title><![CDATA[ Magic Quadrant for Field Service Management]]></title>
		<description><![CDATA[ Cost reduction, service innovation and cross-selling are key to field service organizations. Despite a lack of stability from many vendors, service process innovation will help businesses lower costs. Users that consider the CRM angle will profit most. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=167511&ref=g_rss]]></link>
  	 <pubDate>Tue, 05 May 2009</pubDate>
	 <guid>964613</guid>
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  <category><![CDATA[Magic Quadrants & Marketscopes]]></category> 
   			<title><![CDATA[ Magic Quadrant for CRM Multichannel Campaign Management]]></title>
		<description><![CDATA[ Unica, SAS, Teradata and Oracle are leaders in the multichannel campaign management market. Infor CRM Epiphany moves into a niche position, refocusing on CRM in its installed base. Marketo enters the market in the fast-growing SaaS multichannel campaign management area, focusing on lead management. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=166621&ref=g_rss]]></link>
  	 <pubDate>Fri, 24 Apr 2009</pubDate>
	 <guid>948412</guid>
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  <category><![CDATA[Magic Quadrants & Marketscopes]]></category> 
   			<title><![CDATA[ Magic Quadrant for CRM Customer Service Contact Centers]]></title>
		<description><![CDATA[ This Magic Quadrant looks at contact center desktop software for customer service and support that is best-suited for different economic situations. Leading vendors are showing how their solutions can lower costs while driving customer loyalty. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=166188&ref=g_rss]]></link>
  	 <pubDate>Fri, 03 Apr 2009</pubDate>
	 <guid>927934</guid>
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  <category><![CDATA[Magic Quadrants & Marketscopes]]></category> 
   			<title><![CDATA[ Magic Quadrant for Marketing Resource Management]]></title>
		<description><![CDATA[ Aprimo and Unica remain leaders in marketing resource management. Assetlink has emerged as a new leader. SAP and Oracle-Siebel remain challengers. BrandWizard, Elateral, Orbis and SAS remain visionaries. BrandMaker, Saepio Technologies and VYRE make their debut on the Magic Quadrant. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=164833&ref=g_rss]]></link>
  	 <pubDate>Mon, 09 Feb 2009</pubDate>
	 <guid>879712</guid>
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  <category><![CDATA[Hype Cycles]]></category> 
   			<title><![CDATA[ Hype Cycle for E-Commerce, 2009]]></title>
		<description><![CDATA[ This Hype Cycle will help enterprises evaluate the suitability of an exploding number of e-commerce capabilities -- both long-established and emerging technologies -- and understand their business value. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=170992&ref=g_rss]]></link>
  	 <pubDate>Fri, 11 Sep 2009</pubDate>
	 <guid>1176912</guid>  
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  <category><![CDATA[Hype Cycles]]></category> 
   			<title><![CDATA[ Hype Cycle for Contact Center Infrastructure, 2009]]></title>
		<description><![CDATA[ The economic downturn is making companies more judicious in their spending on contact center infrastructure, with decision drivers ranging from proven returns and cost reductions to competitive differentiation. This Hype Cycle will help you match your investment plans to your operational goals. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=169630&ref=g_rss]]></link>
  	 <pubDate>Fri, 31 Jul 2009</pubDate>
	 <guid>1105512</guid>  
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  <category><![CDATA[Hype Cycles]]></category> 
   			<title><![CDATA[ Hype Cycle for CRM Sales, 2009]]></title>
		<description><![CDATA[ Economic uncertainty is compelling enterprises to re-examine and improve sales practices to gain efficiencies and competitive advantages. Use this research to understand the maturity, uptake and value of key sales technologies for enhancing key sales processes. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=169850&ref=g_rss]]></link>
  	 <pubDate>Thu, 30 Jul 2009</pubDate>
	 <guid>1104212</guid>  
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  <category><![CDATA[Hype Cycles]]></category> 
   			<title><![CDATA[ Hype Cycle for CRM Customer Service and Field Service, 2009]]></title>
		<description><![CDATA[ The global recession is creating an increased focus on customer service technologies that can help maintain or reduce service costs at the same time as they maintain or improve the customer experience. Some of these technologies will accelerate through the Hype Cycle as a result of the recession. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=168972&ref=g_rss]]></link>
  	 <pubDate>Fri, 24 Jul 2009</pubDate>
	 <guid>1091912</guid>  
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  <category><![CDATA[Hype Cycles]]></category> 
   			<title><![CDATA[ Hype Cycle for CRM Marketing Applications, 2009]]></title>
		<description><![CDATA[ Marketing applications and technologies vary greatly in technology maturity and user adoption. This Hype Cycle can help you understand the maturity, adoption rates and benefits of marketing technologies. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=169088&ref=g_rss]]></link>
  	 <pubDate>Tue, 21 Jul 2009</pubDate>
	 <guid>1085012</guid>  
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  <category><![CDATA[Vendor Ratings]]></category> 
   			<title><![CDATA[ Vendor Rating: Salesforce.com]]></title>
		<description><![CDATA[ Salesforce.com continues to lead the charge in software as a service and CRM. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=168372&ref=g_rss]]></link>
  	 <pubDate>Tue, 09 Jun 2009</pubDate>
	 <guid>1011912</guid>
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  <category><![CDATA[CRM Vendors]]></category> 
   			<title><![CDATA[ Vendor Rating: Microsoft]]></title>
		<description><![CDATA[ Microsoft is the world's largest software provider with offerings and support spanning endpoint, server, and back-end processing, as well as development tools. Gartner's 2009 vendor rating for Microsoft evaluates its overall strategy and all its enterprise offerings. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=166708&ref=g_rss]]></link>
  	 <pubDate>Mon, 03 Aug 2009</pubDate>
	 <guid>1110612</guid>
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  <category><![CDATA[CRM Vendors]]></category> 
   			<title><![CDATA[ The Gartner CRM Vendor Guide, 2009]]></title>
		<description><![CDATA[ The CRM vendor landscape constantly evolves. As ongoing consolidation reduces the number of active vendors, new best-of-breed vendors appear, offering unique, innovative capabilities. Use this listing of CRM categories covered by Gartner to help select the right vendor for your organization's needs. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=167766&ref=g_rss]]></link>
  	 <pubDate>Thu, 21 May 2009</pubDate>
	 <guid>987413</guid>
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  <category><![CDATA[CRM Vendors]]></category> 
   			<title><![CDATA[ Cool Vendors in CRM Marketing and Analytics, 2009]]></title>
		<description><![CDATA[ Innovative marketing and analytic solutions can help companies differentiate themselves from their competitors. Clients should consider these four cool vendors for their intriguing capabilities, but also need to manage vendor risk. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=165451&ref=g_rss]]></link>
  	 <pubDate>Mon, 09 Mar 2009</pubDate>
	 <guid>909014</guid>
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  <category><![CDATA[CRM Vendors]]></category> 
   			<title><![CDATA[ Cool Vendors in CRM Sales, 2009]]></title>
		<description><![CDATA[ In distressed markets sales teams retain critical importance in firms for their contributions to revenue production, and merit attention when considering innovations. This research reviews four cool vendors with offerings for sales that remain compelling options even in down markets. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=165535&ref=g_rss]]></link>
  	 <pubDate>Wed, 04 Mar 2009</pubDate>
	 <guid>906522</guid>
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  <category><![CDATA[CRM Vendors]]></category> 
   			<title><![CDATA[ Cool Vendors in Customer Service Strategies, 2009]]></title>
		<description><![CDATA[ Four innovative software suppliers are helping business in several areas: leveraging Web communities for customer service, using analytics for customer insights and extending customer service to mobile devices. We expect these vendors to deliver lower service costs and enhanced customer retention. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=165362&ref=g_rss]]></link>
  	 <pubDate>Tue, 03 Mar 2009</pubDate>
	 <guid>904743</guid>
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  <category><![CDATA[CRM Vendors]]></category> 
   			<title><![CDATA[ Sage Provides Clarity on CRM Offerings]]></title>
		<description><![CDATA[ Sage Software has come to own multiple CRM offerings from various acquisitions during the past eight years. In March 2008, Sage launched its CRM 2010 strategy clarifying its offerings. Discipline is critical to the successful execution of this strategy. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=161023&ref=g_rss]]></link>
  	 <pubDate>Wed, 17 Sep 2008</pubDate>
	 <guid>759323</guid>
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  <category>Spotlights</category>
   			<title><![CDATA[ Customer-Centric Web Strategies: Responding to All Things Social]]></title>
		<description><![CDATA[ Marketing, sales and service executives have the support of top management to create a compelling Web presence. Here, we outline nine research reports that collectively look at the most critical aspects of making the Web customer-centric. ]]></description>
		
			<link><![CDATA[http://www.gartner.com/DisplayDocument?doc_cd=172560&ref=g_rss]]></link>
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<category>Events</category>
 			<title><![CDATA[ Symposium/ITxpo Worlwide]]></title> 
  	
										<link><![CDATA[http://www.gartner.com/2_events/symposium/worldwide.html]]></link>
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