Agenda

In three parallel tracks - Customer Experience, Sourcing & Implementation, and Analytics & Insight, fourteen Gartner analysts will present the latest research and advice on the strategies and technologies that will shape the future of your customer relationships. The Gartner speakers will be complemented by distinguished keynote speakers and senior level case study speakers from leading financial institutions.

Delegates will have the opportunity to interact directly with the Gartner analysts through private "One-on-One" sessions and in group roundtables. In addition, high profile supplier presentations, panel discussions, and the "Solution Showcase" will give delegates the opportunity to hear and speak to the leading technology providers. Peer to peer interaction is also facilitated through roundtable sessions and networking opportunities.

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Executive Track in Co-operation with Peppers & Rogers

When loyalty schemes become the common denominator, what will lock your customers in to your products and services? In this track we take a look at the next generation of loyalty and how to get it right.

Join Don Peppers and his colleagues and guests for presentations, case studies, a company panel and roundtable groups for what promises to be an afternoon of insight and discussion.

The executive track is aimed at senior level executives, from medium to large organizations who have direct responsibility for CRM projects and are the champions of CRM within their organizations. Typically, this track will be attended by Chief Marketing Officers, IT Directors, Chief Information Officers, Marketing Directors and Directors of Client Services. No delegate from CRM solution provider organizations may attend this track and a maximum of two delegates from any one organization may attend.

There is no additional charge to attend this track if you are a registered attendee of the two day summit.

If you meet the criteria please contact us (detailing your job title and responsibilities) to register your interest and we will contact you to confirm your attendance. The track is limited to 50 delegates only, so if you would like to attend, we encourage you to apply now.

Email: emea.events@gartner.com

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Premier Panel: From Solid Foundations to Cool Innovations

On Tuesday, March 18th, we'll ask three of the leading CRM vendors, Graham Technology, Microsoft and SAP, to describe their vision of what form and where CRM innovation will come from, cool or otherwise, over the next few years. We'll examine innovation in terms of new functionality, new ways of buying and deploying and new philosophies such as taking a process-based or analytical approach rather than as in traditional packaged CRM applications.

This is your chance to direct your most pressing questions to these three leading vendors. Submit your questions to emea.events@gartner.com, and the Gartner moderators will put them to the vendor panellists live, on stage, on the opening morning of the summit.

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