After a career with IBM, Logica and others in CRM and strategy, Hugh Wilson is now Professor of Strategic Marketing at Cranfield. He directs the Cranfield Customer Management Forum (
www.cranfield.ac.uk/som/ccmf), a syndicate of twelve leading companies such as IBM, Emirates and HSBC which aims to share best practice in creating profitable relationships in a multichannel world. He is listed in the Chartered Institute of Marketing’s Global Guru Gallery of “the 50 leading marketing thinkers alive in the world today”. His latest book The Multichannel Challenge, co-authored with Lindsay Bruce and IBM’s Rod Street, is published in March 2008.