Overview
From Solid Foundations to Cool Innovations
There are certain basic elements that every organization needs to get right to effectively manage their customer relationships. Solid foundations can be built by developing a clear CRM vision and strategy, focusing on compliance, security, rationalized platforms, ensuring good data quality and delivering a positive customer experience. However, for a business to compete and grow, it needs innovation not only of its products, but in how it attracts, keeps, and extends relationships with its customers.
At the 2008 Gartner Customer Relationship Management Summit, you'll find business and IT strategies to inspire you to new ways of working, confirm your own best practices and discover new ways to develop business opportunities. The event is aimed at both business and IT professionals with the explicit intention of blending the lessons of the last ten years with the latest approaches that Gartner is seeing organizations adopt.
In three parallel tracks - Customer Experience, Sourcing & Implementation, and Analytics & Insight, twelve Gartner analysts will present the latest research and advice on the strategies and technologies that will shape the future of your customer relationships. The Gartner speakers will be complemented by distinguished keynote speakers and senior level case study speakers from leading financial institutions.
Delegates will have the opportunity to interact directly with the Gartner analysts through private "One-on-One" sessions and in group roundtables. In addition, high profile supplier presentations, panel discussions, and the "Solution Showcase" will give delegates the opportunity to hear and speak to the leading technology providers. Peer to peer interaction is also facilitated through roundtable sessions and networking opportunities.
