Gartner Symposium/ITxpo Sydney - Monday: Go To Market!

For Technology and Service Providers

Hit the Ground Running for Symposium/ITxpo by attending Monday: Go To Market!
This inaugural seminar, for technology and service providers, to be held on Monday 19 November 07, will prepare you to not only achieve market leadership for your organisation but to also set the pace to interact with hundreds of business leaders at Symposium/ITxpo – the people who make IT strategy and investment decisions.

Monday 19 November 2007
Sydney Convention & Exhibition Centre

During a time of accelerating and discontinuous change, companies in the IT industry must look beyond this year or next to address potential threats, assess future scenarios and create new business opportunities.

This one-day seminar identifies and assesses key trends and strategies, and provides real world, how-to advice and counsel necessary to achieve and maintain market leadership.

Specifically tailored for technology and service provider executives from all IT segments, our top talent will provide you with a mix of strategic market trends and tactical advice designed to enable providers to better differentiate themselves, manage a variety of internal and external challenges and thrive in an increasingly chaotic market.
Focus Areas
- • Macroeconomic Trends influencing the IT market
- • Technology Market Trends and what to do about them
- • Marketing, Channel and Sales Strategies
- • Small to Medium Business trends, issues and strategies
- • Vertical market trends issues and strategies
- • IT marketing best practices
Monday: Go to Market - Opening Keynote
- Tim Harcourt
- Chief Economist
- Australian Trade Commission
- Read Bio
  
  Tim Harcourt is the chief economist of the Australian Trade Commission (Austrade). As chief economist Tim analyses the global economy to help Australian exporters and helps Austrade devise its own international business strategies. A prolific author and globetrotter, Tim has visited over 40 countries in the past 4 years alone.
  
  Tim is an active commentator in the Australian and international media on economic and trade issues. Tim appears regularly on TV and Radio shows including on Business Lateline, Business Today, Mornings with Kerry-Anne, Sunday, Sunrise and Today Tonight. Tim also writes for a number of major publications including The Australian Financial Review, The Business Review Weekly, The Age, The Australian, The Advertiser, The OECD Observer, The Economic Times and various website and blogs.
  
  Before joining the Austrade, Tim was an economist and industrial advocate with the Australian Council of Trade Unions (ACTU). He worked on living wage cases, working hours, and various industrial campaigns and was involved in the airline, education, retail, textile and pastoral industries. Tim was also an economic policy adviser to the ACTU on international trade, Aboriginal and Torres Strait Islander affairs and the environment.
  
  Tim has also worked as an economist for the Reserve Bank of Australia and the Australian Industrial Relations Commission and has overseas experience in the corporate sector, working as an economic consultant for PA Consulting in the UK, as an environment adviser to Pacific Dunlop in the USA and as an economic advisor in Israel.
  
  Tim was educated at the University of Adelaide, the University of Minnesota and Harvard University. He is a Corporate Fellow at the University of New South Wales and a Research Associate at the University of Sydney.
  
  Tim is an active swimmer, runner and cyclist and an enthusiast of a range of sports including cricket and football (all codes – Australian rules, rugby league, rugby union, soccer and gridiron). He also enjoys music, travel and Aboriginal art. Tim is also an amateur cartoonist and a member of the Australian Cartoonists Association (ACA). His inspirations include Bruce Petty, Peter Nicholson, Ron Tandberg and Michael Leunig.
  
  Tim is married to Jo Bosben and they live in Sydney with their daughter, Yun Shi.
  
  Tim’s latest book BEYOND OUR SHORES, as well as his articles and speeches can be found on the “economists corner” web page: www.austrade.gov.au/economistscorner
  
  His next book THE AIRPORT ECONOMIST will be available in 2008.
- Macroeconomic Trends Impacting the Business Environment
- Monday 19 November, 9:00am
- View Session Description
  
  This keynote presentation will set the scene for the kind of issues and trends that will face the business environment in general. This includes the global macroeconomic environment and challenges it poses in the next 5 years for businesses of all kinds. Specific key issues that providers need to consider and then act on as soon as they get back to the office are also highlighted and subsequently covered in more depth later in the two “Monday:Go To Market” track sessions.
Who Should Attend
- • IT Marketing Professionals
- • Sales and Channel Executives
- • Business Development Managers
- • Investors
- • Strategic Planners
- • Government Policy Makers
Our Top Talent
You'll have access to expert analysts who have spent years advising vendors and service providers at the front-lines and at a strategic level, based on Gartner research. Most have come from senior responsibilities just like yours in provider companies – they know what it is like to be accountable for results in this market. And they have access to the global and local wealth of Gartner research specifically targeted at your needs, to drive your business.

View Track Descriptions

Monday � Go To Market!
Powering Business for Technology and Service Providers
These two tracks feature in a one-day seminar on Monday 19 November, and are aimed specifically at IT Sales and Marketing professionals.

IT Marketing and Channel Strategies
Market disruptions caused by new business and pricing models such as selling technology as a service, and competition coming from unexpected places, are pushing the IT provider marketing and sales functions to reconsider their go-to-market and channel strategies. In this environment of innovation and change it is difficult to sustain traditional strategies, but equally difficult to make a compelling case for radical change. Presentations under this topic will focus on best practices which can be leveraged to ensure marketing strategies are effective and channel programs are developed with scale, consistency and flexibility in mind.

Market Snapshots and Provider Strategies
Building on the macroeconomic keynote, presentations in this track will cut across the major technology segments of hardware, software, IT services and Telecommunications. Based on market size and forecast data, presentations will identify the major drivers, trends, and technologies that will impact the IT business environment, and what technology and service providers should do about them. In addition, we will provide insights into the specific needs and buying behaviors of local and Asia/Pacific SMBs as well as vertical market trends, based on recent Gartner surveys of local purchasing decision makers. Each presentation contains specific recommendations to sales and marketers on how best to develop and penetrate these huge markets.
The Perfect Solution
Over three and half days at Symposium, your clients and prospects will have access to over 150 sessions of leading-edge Gartner research from 20 -23 November.
Attend both events to gain the market insights to power your business:
• Maximise profitability
• Improve competitiveness
• Attract and retain customers
Register Now
• Special offer! The first 50 Technology and Service Providers who register for the full Symposium conference by Early Bird date of 7 September 07, will receive complimentary attendance for Monday: Go To Market!
• Registration fee is $950 incl GST and includes a one-day pass to the ITxpo showfloor
• Full-paying Symposium delegates are required to pay only a Snap-on price of $550 incl GST
REGISTER NOW FOR SEMINAR

REGISTER NOW FOR SEMINAR

Learn More

Contact our Exhibit Team:

pacific.events@gartner.com Australia, toll-free:
+61-2-9459-4754

Hit the Ground Running for Symposium/ITxpo by attending Monday: Go To Market!

Focus Areas

Monday: Go to Market - Opening Keynote

Who Should Attend

Our Top Talent

The Perfect Solution

Register Now

REGISTER NOW FOR SEMINAR

Contact our Exhibit Team: