Wikinomics: Harnessing the Power of Mass Collaboration
What do MySpace, InnoCentive, Flickr, Second Life, YouTube, Linux, the Human Genome Project and the Chinese Motorcycle Industry have in common? There are examples of mass collaboration -- where peers come together to create value.
Today, thanks to the New Web, encyclopedias, jetliners, operating systems, mutual funds, and much else are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive communities, evidence is strong that firms can harness collective capability and genius to spur innovation, growth, and success.
Don Tapscott -- one of the world's leading business strategists -- shares insights from his new best selling book (co-author Anthony Williams) Wikinomics: How Mass Collaboration Changes Everything discussing the far-reaching implications for associations.