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IBM's infrastructure depth and financials, and Art Technology Group's B2C-specific functionality, make them both leaders. SAP and Oracle challenge with strong viability and potential to sell into their installed base. Niche players are viable options, depending on their B2C focus. The customer data integration hub market has no clear leaders. Evaluate CDI hub products if you lack a single view of the customer, but understand the risks associated with the immaturity of the products. The e-mail active-archiving market is beginning to separate into solutions from enterprise content management vendors and solutions from storage management vendors. Both bring different strengths to the market, but many companies are not yet ready to commit to an ECM implementation. Products built around business process management are reshaping customer service and support software for the contact center. Market instability is boosting SAP and Siebel Systems, but all products will continue to have significant functionality gaps. Oracle and SAP lead our business-to-business e-commerce/partner management Magic Quadrant with their leveraged enterprise resource planning installed bases. IBM's integrated technology stack makes it a key challenger. Click Commerce and Comergent provide the best functional and architectural vision. Despite low growth in customer relationship management software licensing, demand drives the CRM service market. Our North America CRM Service Providers Magic Quadrant indicates the consultancies customers consider for critical CRM initiatives; two are market leaders in this year's Magic Quadrant. Full-service, global external service providers perform most pan-European customer relationship management consulting and systems integration. However, emerging offshore ESPs are growing the fastest; local, specialized, country-specific CRM ESPs deliver high customer satisfaction An emphasis on mobile enablement of field service workers will create demand for applications that support end-to-end processes, resulting in more consolidation in this market. In the Magic Quadrant, Siebel leads, Oracle challenges and small specialists face continued hurdles. Aprimo remains the only leader in the MRM Magic Quadrant, but it will be challenged by Assetlink, DoubleClick, SAP, Siebel Systems and Unica in 2005. Siebel enters the market as a challenger, while BrandWizard Technologies and Citat move to visionary positions. Siebel Systems remains a leader in the B2C Customer Relationship Management Magic Quadrant. E.piphany and PeopleSoft are visionaries. Despite progress, Amdocs, Chordiant Software, Oracle and SAP remain niche vendors. |
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