Press Release

Mumbai, India, September 3, 2009 View All Press Releases

Gartner Hype Cycle Evaluates Technology Trends in India

Gartner 2009 Report is the Largest to Date With the Expansion of New Topics

Gartner, Inc. has evaluated and highlighted the technologies that will have an impact on Indian enterprises as they look at increased technology adoption to support growth and competitive differentiation. The Gartner Hype Cycle for ICT in India 2009 is the company’s most comprehensive to date, featuring 31 technologies and topics such as massive array of idle disks (MAID), Fibre Channel over Ethernet (FCoE), video telepresence in India, x86 server virtualization, and software as a service (SaaS) in India

The Gartner Hype Cycle for ICT in India 2009 provides a cross-industry perspective on the technologies and trends that IT leaders should consider as they develop emerging-technology portfolios (see Figure 1). The Hype Cycle features technologies that are experiencing particularly high levels of hype, or those that may not be broadly acknowledged but which Gartner believes have the potential for significant impact.

Technologies at the peak of inflated expectations during 2009 include Contact Center Business Process Outsourcing (BPO), Linux on PCs, WiMAX 802.16e-2005 in India, Mini-notebooks , Video Telepresence, Thin Provisioning, and Open Source Development Tools. Technologies like SaaS, Service Orientated Architecture (SOA), Customer Relationship Management (CRM) and Business Intelligence (BI) tools have tipped over the peak and will soon experience disillusionment among enterprise users.

“The mobile telephony revolution that has transformed connectivity in India will continue to evolve with further penetration in the next two years of ultra low-cost mobile devices. With these devices and a continued proliferation of connectivity into semi urban and rural parts of India, this could be a powerful force to reduce the "digital divide," which is one of the biggest social issues within India”, said Diptarup Chakraborti, principal research analyst at Gartner. “It will also be a significant enabler for the increasing number of enterprises looking to commercially benefit from the large "bottom of the pyramid" opportunity in India. Beyond this, the (re)emerging Enterprise Resource Planning investment wave in India, this time expanding out to the small or midsize business (SMB) segment as well, holds out the hope of an increase in productivity among Indian enterprises, making them more competitive with their local, and increasingly global, competition”.

Figure 1

Hype Cycle for ICT in India, 2009



Source: Gartner (August 2009)

“The Gartner Hype Cycle reports are a convenient way to look at a set of relevant technologies and trends,” said Diptarup Chakraborti. “Many Gartner clients draw from multiple Hype Cycles, augmented with industry- or company-specific topics to create their own Hype Cycles and Priority Matrices as part of their annual technology planning.”

Gartner introduced the idea of the Hype Cycle in 1995 as a commentary on the common pattern of human response to technology. Since then, the use of Hype Cycles has expanded within Gartner and by its clients, as a graphical way to track multiple technologies within an IT domain or technology portfolio. Gartner's Hype Cycle characterizes the typical progression of an emerging technology, from over enthusiasm through a period of disillusionment to an eventual understanding of the technology's relevance and role in a market or domain. Each phase is characterized by distinct indicators of market, investment and adoption activities.

Additional information is available in “Hype Cycle for ICT in India, 2009." The report is available on Gartner’ Web site at

About Gartner

Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior information technology (IT) leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to supply chain professionals, digital marketing professionals and technology investors, Gartner is the valuable partner to clients in more than 11,000 distinct enterprises. Gartner works with clients to research, analyze and interpret the business of IT within the context of their individual roles. Gartner is headquartered in Stamford, Connecticut, U.S.A., and has almost 9,000 associates, including 1,900 research analysts and consultants, operating in more than 90 countries. For more information, visit

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