The automotive industry is experiencing substantial change in response to the global recession, and there are four key focus areas that will have a lasting impact on the industry and force companies to establish new long-term value propositions, according to Gartner, Inc.
“As automotive companies continue to weather the economy’s immediate challenges, companies must prepare for the market turnaround, changing consumer needs and the government’s increased focus on new energy policies, such as increased fuel efficiencies and alternative powertrain technologies,” said Thilo Koslowski, research vice president at Gartner. “This will require companies to concentrate research, development, planning and marketing efforts on four crucial market, societal, political and technological trends. Each of these trends will also have implications regarding the importance of technology in the automotive industry, from both product and process perspectives.”
To gain from sales opportunities in emerging, growing markets Gartner recommends automotive companies invest into technologies that center on traditional manufacturing-related issues, including product life cycle management (PLM), as well as supply- and demand-chain-related capabilities.
“The key enabling technology that will address the latter three of these four focus areas is the connected car,” said Mr. Koslowski. “The connected vehicle will become the technological foundation for a transformed automotive industry in the future. It will realize new product and service innovation, which will create new value propositions and business models and ultimately enable the connected driver.”
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